Digital Strategy and Public Relations: Assignment

Digital strategy and public
relations

Table of Contents
INTRODUCTION ..........................................................................................................................1
Infographic sector: .....................................................................................................................1
Media back to communicate the concept ..................................................................................2
Event planning document for basketball tournament..................................................................8
Digital and Guerilla marketing campaign.................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Digital strategy and public relations are important strategies which are used to promote
products and services of company. It helps in increasing the awareness relating to products and
services of the company in the target market. These two methods are very crucial so that firm
can easily earn more revenues and can increase the market share as they are being recognised in
the market. The company taking assistance from PR and digital media strategies will be a able to
achieve superior position in the market and can compete with rival organisations effectively. . .
This report takes into account efforts undertaken by Under Armour, it is an multinational
sportswear brand operating throughout the world. . . Report describes about the infographic
sector, media pack to communicate effective strategies, event planning techniques and digital
and Guerilla marketing campaign.
1.Infographic sector: This point basically includes the sector, brand, range and target market of
Under Armour. It is described below:
Sector: Under Armour is related to footwear field. It creates different types of shoes
which is available for male and female both. Shoes are created in distinct manner so that it can
easily satisfy needs of all users. Through this they can earn more revenue and can easily increase
the market share.
Brand: It creates footwear products. It includes various types of shoes which are manufactured
by manufacturer. The brand includes:
Athletic shoes: Sneakers are athletic, sports, gym, runners, trainers shows which are
provided to all users. It is created basically for purpose of physical exercise. It makes use of
rubber and leather etc.
Court shoes: These are the shoes which are generally wore by women. It has low cut
front and vamp. These can be wore by many women in parties. Through the low cut front and
vamp they are generally wore by women in tennis as it is very comfortable. This is the reason
that they wore these shoes.
Range: It has different ranges which starts from boots to to traditional footwear. It includes:
 Boots category: The boots offered by the company are formed with ColdGear
Technology which is able to retain body heat and simultaneously improve ventilation.
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The boots have been named as UA tradesman and it is one of the exclusive outdoor
offerings of this enterprise.
 Shoes: In shoes category it includes athletic shoes, brother creepers, court shoes, which
are renowned worldwide and constitute as one of the major section of earning which is
being availed by this company..
 Sandals: This organisation is known for its offerings in sandals and slides as they are
formed with charged cushioning and all season technology which are long lasting.
Target market information: This businesses basically targets people who are involved in
sports oriented activities. To be more specific young athletic men and women are targetted with
products of this company. The average of target segment needs to be a little above average
population so that they are able to afford this sportswear manufacturer. . Hence Under Armour
can earn more revenues and thus it can maintain good position in minds of all users.
2. Media back to communicate the concept
Event invitation: It is the method in which company can easily promote a event and thus
they Under Armour has promoted a event which is related to shoes.
Description of an event: Conference is held in which different variety of shoes are
presented in front of all people. This is done so that customers can easily purchase the shoes.
Event is related to basketball tournament Invitation of an event of Under Armour is described
below:
Social media activity: Many social events such as direct marketing and public relations
are organised so that they can promote the basketball tournament in an effective and efficient
manner.
Layout and mood board: In this step company can decide the about in which they can
mention all details regarding the tournament. Mood board consists of various images and
pictures related to basketball tournament is done so that they can easily promote the tournament.
It is important so that many people are attracted and they can easily come to the event.
Event invitation for basketball tournament is described below:
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