Strategic Marketing: Adaptation, Standardisation, CBBE Model, Integrated Communication, Measurement of Success

STRATEGIC MARKETING
CW2

EXECUTIVE SUMMARY
Strategic Marketing is the process in which an entity is required to conduct
different process such as planning, implementing and many more through which company
can get the opportunity to take lead with the market. This file has a detail information
adoption and standardisation of marketing mix including CBBE model. Marketing
communication process is one of the way through which any of the company can provide
information about the products of a company. Measurement of Success has guided the
organisation to determine whether goals has been accomplished or not.

TABLE OF CONTENT
• Introduction
• Adaptation & standardisation of marketing mix
• CBBE Model
• Integrated communication mix and method
• Measurement of success
• Conclusion
• References

INTRODUCTION
• Strategic Management has become of the
essential topic within the business
organisation where proper planning is the
most important thing where focus is
required. In context of the file, the
chosen organisation is Ashanti marketing
Solution Limited.