Strategic Marketing: Adaptation and Standardisation of Marketing Mix

Strategic Marketing

Table of contents
• Introduction
• Adaptation and standardisation of marketing mix
• Marketing mix
• CBBE model
• Integrated communication mix and methods
• Measure of success
• CONCLUSION
• References

INTRODUCTION
Strategic marketing is defined as the aspect which can be used by businesses in
order to segregate their business from other competitors so that to cater appropriate
value to customers. This is the method by which strength of the business can be
identified so that to know about differentiation from same business which is
running in same sector

Adaptation and Standardisation of Marketing Mix
Marketing mix is defined as accumulation of those activities which are
used by businesses in order to take decisions related to various aspects
such as product, price, place and promotion in order to unleash new
market segments.