Marketing Management: Strategies, STP, and Environmental Analysis of Tesco

Marketing
Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Meaning of marketing:................................................................................................................3
Role of marketing........................................................................................................................4
Elements of the marketing process.............................................................................................5
Marketing strategies....................................................................................................................5
STP..............................................................................................................................................7
Marketing Mix:.........................................................................................................................11
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
The marketing management is all about determining the wants and needs of the
customers and providing the top quality goods and services to them. The process of marketing is
based on the several managerial departments such as marketing mix, marketing strategy. In
addition to this, method of marketing includes targeting, segmentation and positioning, for like,
7P's of marketing method of marketing which involves segmentation, positioning and targeting.
The following report is based on the company Tesco which is is British multinational brand that
socialises in selling groceries as well as other retailing products . Company is having their
headquarters in Welwyn Garden City, United Kingdom (Alamsyah, and et.al., 2021). The
following report will cover about the effectualness of the marketing technique, business
environment by applying environmental evaluating tools, identifying several threats and
opportunities, it will also include evaluation of STP which is segmentation, targeting and
positioning strategy. Moreover to this, marketing mix will focus on the 7 P's and it will also
include the recommendations on how management can increase their strategies of marketing in
the market area.
TASK
Meaning of marketing:
Marketing refers to the activity of the company that are related to the selling and
purchasing of the goods and other offerings of the company. It involve buying selling,
advertising as well as brand awareness of the goods and services that are offered by the firm. It
is the method in which the management and people will concentrate on their needs and wants
and work on their dealings in evolution and exchange of the ethics in the regards to attain the
needs and desires of the consumers. Marketing is also linked to the managerial process for
understanding, examining and accomplishing the demands of the loyal consumers in accordance
to increase their profitability as well as performance (Alonso-Garcia, and et.al., 2021). It is the
way of evolution and dealing as well as supplying offerings which is worth to the consumers,
society and stakeholders. The basic goals of the marketing is to understand the needs and want of
the general people . The several components which are effectually evaluated in the field of the
marketing is mentioned below briefly:

 Creating – It is the basic method of the marketing as this process is the way of
coordination among clients, consumers, suppliers, wholesalers for making the goods and
maintaining their services which value for all of them.
 Delivering – It is the method of providing goods and services which are given to the
customers in several ways which increases their worth (Bradford, and Perry, 2021). The
effectual process of marketing is commonly depends on the providing products with
effectively and with good quality at the targetted market area to the appropriate
consumers.
 Communicating – It includes the area in which the suppliers and purchaser need to have
a conversation in order to negotiate about the products as well as services which are
given by the company.
 Exchanging – It refers to the developing worth for supplying products and other offering
in the kind of trading in the market area.
Role of marketing
Marketing has an efficient as well as effective role in the non profit company, all the
company to marketing for developing consciousness about the company, products and services.
Non profit company are commonly follows the products and services suppliers which provides
facilities for the benefit of the consumers (Ding, Yuan, and Hu, 2021). Marketing will display
the essential area which will focuses on examining and understanding the nature and features of
the consumers, purchasers and users as well. It is the process of gathering the way of a person as
well as of the group of individual which needs their preferences together, which can satisfy them
at the same area in an effectual as well as efficient kind of way. NGO (non profit organisation) ,
agencies, government hospitals, stores and various more. Some of the crucial role of the
marketing in non profit organisation are mentioned below briefly:
 Creating consciousness regarding the reason and the problems.
 Enhancing the value of the management.
 Making appropriate goals, mission of the company of management.
 Marketing of the company's brand in context to their offerings as well as about their
values.
 Marketing with the support of the social media platforms and digital marketing methods.