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Marketing Strategies for Coca Cola: STP Analysis, Marketing Mix and Purchasing Decision Concept

6 Pages1424 Words401 Views
   

Added on  2023-06-11

About This Document

This article discusses the marketing strategies used by Coca Cola including STP Analysis, Marketing Mix and Purchasing Decision Concept. It explains how Coca Cola targets the mass market and positions itself as a top brand label in the global market. The article also covers the concept of marketing and how it promotes business in the international marketplace.
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