SWOT Analysis of NMC Hospital and Market Penetration Strategies

MARKETING &
MANAGEMENT
System04099
[Company name] [Company address]

Table of Contents
Introduction...........................................................................................................................................3
SWOT analysis of NMC hospital..........................................................................................................3
Market penetration.................................................................................................................................5
Market development..............................................................................................................................6
Related diversification...........................................................................................................................7
Recommendation...................................................................................................................................7
Conclusion.............................................................................................................................................8
References.............................................................................................................................................9

Introduction
The report brings out a discussion on NMC hospital founded in 1975 in UAE. This report
conducts a SWOT analysis in order to know the competencies, weaknesses, opportunities
available to it to deal internationally. Further, the report carries recommendation on market
penetration, market development, and related diversification.
SWOT analysis of NMC hospital
strengths Weaknesses
 NMC speciality hospital is the
largest UAE`s public healthcare
provider of services (Carvalho,
2015).
 The Hospital provides high quality
and trusted healthcare services to
Abu Dhabi and other surrounding
regions.
 The hospital is associated with major
domestic and international insurance
companies
 The hospital enjoys shortest billing
facilities with 3rd-party
administrators.
 The organisation is among top three
fertility providers in the world
 The hospital is highly unsuccessful
in integrating businesses with
different work cultures (Carvalho,
2015).
 The hospital needs more investment
in technologies
 The hospital is not able to compete
with the international leading players
as its lacks innovation, research and
development
 The Hospital lacks the number of
physicians as required to cater the
patients