Marketing Management Assignment : Woolworths

Running head: MARKETING MANAGEMENT
Marketing management
Name of the student
Name of the university
Author note

1MARKETING MANAGEMENT
Executive summary
The aim of this report is to discuss about the marketing mix strategies followed by Woolworths.
This report considered the extended marketing mix elements of Woolworths for critically
analyzing their effectiveness. This report also concluded a few recommendations for Woolworths
in view to their respective marketing mix elements. Number of recommended steps is discussed
that will further help Woolworths to enhance their business opportunities. Ice break coffee is
selected as the chosen product for the analysis in this report.

2MARKETING MANAGEMENT
Table of Contents
1. Introduction..................................................................................................................................3
1.1 Company................................................................................................................................3
1.2 Product portfolio....................................................................................................................4
1.3 Consumer...............................................................................................................................4
2. Analysis.......................................................................................................................................5
2.1 Product...................................................................................................................................5
2.2 Price.......................................................................................................................................6
2.3 Place.......................................................................................................................................7
2.4 Promotion..............................................................................................................................8
2.5 Processes................................................................................................................................9
2.6 Physical evidence.................................................................................................................10
2.7 People..................................................................................................................................10
2.8 Partnerships..........................................................................................................................11
3. Recommendations......................................................................................................................11
3.1 Product.................................................................................................................................11
3.2 Price.....................................................................................................................................12
3.3 Place.....................................................................................................................................12
3.4 Promotion............................................................................................................................12
3.5 Processes..............................................................................................................................13

3MARKETING MANAGEMENT
3.6 Physical evidence.................................................................................................................13
3.7 People..................................................................................................................................14
3.8 Partnerships..........................................................................................................................14
Conclusion.....................................................................................................................................14
Reference.......................................................................................................................................16