Potential Foreign Market for Woolworths in China

Running head: INTERNATIONAL BUSINESS
International business
Name of the student
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1INTERNATIONAL BUSINESS
Executive summary
The aim of this report is to discuss about the potential foreign market for Woolworths in the
global business scenario and discussing about a few recommended steps. This report had also
discussed about the external factors of the selected country and the advantages to be gained by
Woolworths in entering that particular country. China is being selected as the most potential
country for Woolworths. In addition, there are number of positive and negative factors being
identified in this report. This report concluded with number of recommended steps that will
further help Woolworths to have effective business operation in China.

2INTERNATIONAL BUSINESS
Table of Contents
Introduction......................................................................................................................................3
Company profile..........................................................................................................................4
Selected country...........................................................................................................................4
Chosen entry mode..........................................................................................................................6
Identification of the competitive strategy........................................................................................7
Cost leadership.............................................................................................................................7
Differentiation..............................................................................................................................8
Market focus strategy..................................................................................................................8
Recommended marketing strategies................................................................................................9
Market penetration strategy.........................................................................................................9
Omni Channel distribution strategy...........................................................................................10
Research and development considerations....................................................................................10
Recommended production strategies.............................................................................................11
Recommended HRM strategies.....................................................................................................11
Polycentric approach of staffing................................................................................................12
Geocentric approach of staffing.................................................................................................12
Diversity management...............................................................................................................13
Conclusion.....................................................................................................................................13
Reference.......................................................................................................................................14

3INTERNATIONAL BUSINESS