Marketing Management for Smart Goggles

This report discusses marketing management strategies for smart goggles, including market segmentation, consumer behavior, brand positioning, and pricing strategies. It also covers integrated marketing channels and distribution systems.

MARKETING
MANAGEMENT

TABLE OF CONTENTS
Topic: Smart goggles which captures authentic pictures and videos as well as tracing location....3
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Marketing for the new Relies......................................................................................................3
Marketing strategy and plan........................................................................................................4
Marketing research......................................................................................................................4
Consumer behaviour....................................................................................................................5
Identification of market segment and target................................................................................5
Brand positioning and brand equity.............................................................................................6
Product strategy...........................................................................................................................6
Pricing strategies and programs...................................................................................................7
Integrated marketing channels and distribution system...............................................................7
Designing and managing integrated marketing communication.................................................8
Managing mass communication..................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

Topic: Smart goggles which captures authentic pictures and videos as well as
tracing location
INTRODUCTION
Marketing management refers to the process of managing the market essential
requirements towards the products and services in the organization. This might be also refers to
the conception, pricing, distribution of some new ideas, promotion activities and services that
might be required to create satisfy the organization or individuals goals and objective. The main
aim for report is about to explain the various market segments, market research, consumer
behaviour. Furthermore, explain about the market to new relies, organization brand positioning
and brand equity along with the product and pricing strategies. Final, explain about the integrated
marketing channels and their various distribution channels alongside also discuss about the
designing and managing the mass communication in the organization for given topic.
MAIN BODY
Marketing for the new Relies
Coming up with some new products in market the company must be know about the
various kinds of social trends, introduction to market along with this also have the knowledge
about the trends in which the people have their better satisfaction (McCormick, 2021). While by
having the better products marketing the business have know about the business promotions,
contents and blog posts, upgrades about the various things which might be important in having
the better aspects for the business. Smart goggles is new products through which the business can
also come to know about how they can deal over the situation for which the business can work.
Along with this also seems to be important in knowing about the various things related to
marketing. While for having the business for smart goggle which keeps the social trends and
customer reviews must be important through which they can work so that many of the people can
easily get attracted. Face book ads and social media ads must be important through which they
can easily have their more customer and also help in having the new products (Beauvisage and
Mellet, 2020). Furthermore, the new products in market as must be having the well-known about
those things which might be important for having the better aspects for which the business can
easily work and also have their new products launching.

Marketing strategy and plan
Marketing strategy must be important while through which the new products marketing
will come to know. How much people and how they will get attract towards their products and
services. Internal and public relation must be important through which the new products can be
have the better option for which the organization can work (Pavlenko, 2020). While through
which the new products can take place and also have their high profits in the business. Marketing
plan seems to be important while by having the attraction from the various sources of the new
things:-
Products:-
The products which have been launching in the market is smart goggles while through
which the products can easily attract the large number of people. While due to this goggles
captures the pictures and many other videos while at time of using. This might be also involved
in the innovative products through which the business can easily make sure about the high
impact over their customer.
Price:-
The pricing strategy must be important through which customer can buy their products
while by having the ethics price on their new products. While for having the new product they
have take the discount or offers for their smart goggles.
Place:-
New products have been also set up their place or selling their products through online or
available through which anyone can buy their products and services. This might be have the best
option in buying the online from which customer can get the discount.
Promotion:-
In having the new product launching the promotion activities that can be used such as
social media, newspaper ads, face book ads etc (Thomas, 2020). Through which the people can
easily get attract.
Marketing research
As per the market research many of the young people have trend for using goggles along
with travelling or explore something new. In having the market research before launching the
products 45% of people use the goggles and after launching the product of the smart goggles in

which the customer can easily capture the picture 68% of people have buy the products and
among them most of the people are satisfied while by having the smart goggles. Furthermore,
many of the people come to know about how they can use and also give their feedback through
having online websites (Carrero Bosch and et.al., 2020). As per having the market research this
also come to know about how the people use their products and purchase their products as per
having the social trends. Most of the young people have buy this smart goggles for having
making some memories in travelling or exploring something. Hence, most of the customer make
sure about their using products and some of give the best views about the products and services
from which they can make their future aspects. From which they can have the business for the
better results towards their using products and services.
Consumer behaviour
The consumer behaviour means behaviour of the customer towards the products and
services which have been given by the organization through which the organization also come to
know about the various forms of taste and preferences (Srivani, 2020). While due to having the
better consumer behaviour in the products and services that might be also led for having the
better future aspects for that products. The customer tastes and their choice have the importance
for making new products. As while new products any organization needs to make sure about the
social trends related to their products. While smart goggles have the main importance as per
thinking from the customer while they thinking goggles must be important for saving eyes from
the direct rays of sunlight in summer and pollution. So for that many of the customer buy the
smart goggles and have their more updates features. While through which the new products
innovative can be easily sells and having the better aspects for their new products launching
(McCarthy, 2020). Consumer behaviour related to products seems to be important while through
which they can make sure about their high impact on the products and also have the better
aspects from which they can easily sell their products.
Identification of market segment and target
Market segmentation for the smart goggles must be the young age people and teenagers
who are the most interested for having the smart goggles. The targeted market for the young and
teenagers people who must prefer the goggles anytime (Tkaczynski and Rundle-Thiele, 2020).
While using this they can look themselves as smart as per their thinking. Along with the new
products development also seems to be having the offers and discount from which the people can

buy the products. The identification for the products must be important in having the new
products launched from which they can make sure about their products development and growth
at various marketplace. This smart goggles make the capture for the picture and videos from
which they might no need for the camera or mobile while through which now it become easy for
having the better aspects while for which the products can easily sells (Henningsson and
Toppenberg, 2020). The customer also make their choice for which they can have the proper
estimation for buying their products and services.
Brand positioning and brand equity
Brand positioning must be important while through which the customer will come to
know about the high brand value and their equity (Gong and et.al.,2020). As brand equity means
that show the value of the product beyond the other uses, positioning in market make their
products different while by having the products and services just for targeting the customer. This
might be important for the business in making the brand positioning and equity while through
which they can have their products and services to be different from the other products. As they
have innovative the products while by using the technology in goggles through which the people
can capture picture and videos along with this track their location. As per having this might be
easier in having the better aspects while through which that could help them for having the better
aspects. For which the business can run smoothly and have their more profits in selling their
different products and services (Pina and Dias, 2021). Positioning helps for knowing about the
brand value in market place from which it come to know about the those things which might be
important for the product in developing and make the growth for the products.
Product strategy
Product strategy while through which they can make their products for having the better
development and have the better growth for their business. From which they can have the large
size of customer from which they can make the advantage and have the high profits. Along with
this also important in having the better aspects from which the products can be having the better
strategy in which the smart goggles can be sell for their customer (Gupta, 2020). Products
strategy also seems to be high value for the business and products through which the business
can have their high profits in which they can make sure about their high brand value. Through
which the business can have the positive impact over the customer related to their products.

Products can take help of the targeting audience while by having some messages so that could
help the business in knowing about the brand and their products. While for knowing about the
products and their brand must be important while through which the people can have their value
and buy their products (Tripathi, 2020). This might be also work with having the vision and
mission for their products and emerge their more products features to their products and
platforms for having the better future aspects and also having the better goals and objective.
Pricing strategies and programs
Pricing strategies must be important while for having the better aspects for the product
through which each and every person can buy their products. While having the proper pricing of
the products which might be led for having the better sales of their new products. Through which
they can make sure about their high impact over the products in which they can have their more
profits and make their proper customer relationship. This might be also important for having the
better future aspects along with this also important in having the better results for their selling
products and services (Touma and et.al., 2021). In having pricing for their product as per the
value for their products through which they can make their more products selling. The pricing
must be in such a way that every people can buy their products and have their brand value for
which they can make sure about their high positive impact over the results for their better aspects
in which they can work. Along with this also the technology in knowing about the high value
while through smart goggles have been developed.
Integrated marketing channels and distribution system
Integrated marketing channels while from which the products can be divided and have
been send to their customer. While through which they look over their products in which they
might be get attract and buy their products. This might be seems to be important in which the
products might be having the brand value from which they can have the distribution system in
which they can make sure about the high impact over the business. IMC must be important from
which they can make their online for selling the products while by having discount or offers to
their loyal customer in which they can make sure about their selling more products (Majid,
2020). Along with this also include their high impact over the business while for having the
better future aspects. Through which they can have their more customer in making the business
online. Furthermore, most of the people prefer to have online shopping for their important things.

So for that smart goggles brands can also make sure about their more products while by selling
through online products and make their more customer.
Designing and managing integrated marketing communication
Integrated marketing communication can be easily managed and designed by the business
while for having the better aspects towards their products. From which they can have their more
products while for satisfying their customer. Designing seems to be important from which they
can have their huge amount of profits in which they can make sure about how they can deal over
the customer problem. While managing IMC in the business seems to be important while from
which that could play the important role for having the better aspects (Chillakuri, 2020). The
business can make their websites from which the customer can directly have connected and make
their surety about the buying products. Such as business can easily influenced while by using the
websites attractiveness and having the ads from which that have directly linked open for buying
their products. In having the websites customer can give their feedback towards the products and
it might be also easy for knowing about the views about products. That how much of the
products have been sell and how much people liked their products while through which that
might be also important in keeping the products to be updates about the various features in which
that could have better IMC from the business.
Managing mass communication
While for having the business in selling the some innovative products mass
communication seems to be important while from which they can make sure about how they can
have their business for knowing about the various social trends. Hence, communication must be
important through which new product launching features can be important in having their
interaction along with this people also come to know about the various features of the smart
goggles. Through which that might be also led for having the better aspects in which that help for
having relationship with the customer (Berman, 2021). Furthermore, they can easily sale their
products to the customer while by having the proper pricing and offering many more other
discount. Mass communication through which they can sell their products and make their
products to known to all people. Through having the proper mass communication this might be
also led for having the better aspects for which that could have the better development and make
the proper process for which the business can help them for knowing about the various customer

segment. Mass communication must be important in having the better aspects for the future for
which they can make their high process for working in any business systems.
CONCLUSION
From the above report it had been concluded that marketing management must be
important for having the proper business in which that could also help in having the large
segment. Through which the innovative product can be take place and make their products to be
having the high development. IMC and mass communication must be have their role in which
the business can be carry onwards the online for having the more customer.

REFERENCES
Books and journals
Beauvisage, T. and Mellet, K., 2020. Mobile consumers and the retail industry: the resistible
advent of a new marketing scene. Journal of Cultural Economy. 13(1). pp.25-41.
Berman, B., 2021. Managing the Product Recall Process. Rutgers Business Review. 6(1). pp.95-
111.
Carrero Bosch, I. and et.al., 2020. Marketing Research.
Chillakuri, B., 2020. Understanding Generation Z expectations for effective onboarding. Journal
of Organizational Change Management.
Gong, X. and et.al., 2020. What Drives Sustainable Brand Awareness: Exploring the Cognitive
Symmetry between Brand Strategy and Consumer Brand Knowledge. Symmetry. 12(2).
p.198.
Gupta, V.K., 2020. Marketing Strategy: A War to Win. Journal of Management Science,
Operations & Strategies (e ISSN 2456-9305). 1(1). pp.21-24.
Henningsson, S. and Toppenberg, G.N., 2020. Target Selection: Identifying Value. In
Architecting Growth in the Digital Era (pp. 53-65). Springer, Cham.
Majid, K.A., 2020. Effect of interactive marketing channels on service customer acquisition.
Journal of Services Marketing.
McCarthy, B., 2020. Consumer Behaviour and PR.
Pavlenko, I., 2020. Marketing is in activities of enterprise.
Pina, R. and Dias, Á., 2021. The influence of brand experiences on consumer-based brand
equity. Journal of Brand Management. 28(2). pp.99-115.
Srivani, K., 2020. An Analytical Study on Impact of Online Advertising on Consumer
Behaviour. Age. 18(21). p.42.
Thomas, T., 2020. Employee Advocacy as a Marketing Strategy to Power Brand Promotion: an
Employee Perspective.
Tkaczynski, A. and Rundle-Thiele, S., 2020. Event market segmentation: a review update and
research agenda. Event Management. 24(2-3). pp.277-295.
Touma, H.J. and et.al., 2021. Energy management system of microgrid: Control schemes, pricing
techniques, and future horizons. International Journal of Energy Research.
Tripathi, A., 2020. The integration of the supply chain in the core company strategy: The
moderating role of supply chain uncertainty. SMART Journal of Business Management
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Online
McCormick, K., 2021. 12 Ways to Effectively Promote a New Product or Service [Online].
Available through: <https://www.wordstream.com/blog/ws/2020/07/29/how-to-promote-
a-product>
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