Collection of information for identifying market environment aspects - Marketing Management

Running head: MARKETING MANAGEMENT
MARKETING MANAGEMENT
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MARKETING MANAGEMENT1
Issue 3
Collection of information for identifying market environment aspects
Customer wants
Usage of technology helps Apple to gather important information of the customer needs
and wants. Apple uses user behavior data that it gathers through using very efficient and
advanced data gathering systems. However, Apple does maintain that it does not undertake any
significant form of customer research. Rather according to the company the company focuses on
constant innovation by observing the technological trends in the market. However, at the same
time the company surveys the iphone buyers to understand the problems they currently face and
the future changes in the product they would like.
Competitor threats
Samsung are currently the biggest competitors of Apple iphone. The other significant
competitors are Huawei and Xiaomi. The company focuses only on those factors that the biggest
of their competitors are concentrating on. The company keeps track on the most featured mobiles
that are produced by Huawei, Samsung or Xiaomi. The company has a long record of evaluating
the world market. Through sophisticated systems the organization finds the newest technologies
that are being utilized in the entire smartphone market. This information is then used to find out
the business proposition of the devices that are manufactured by the two largest competitors.
Business Changes