Marketing Management: Whirlpool's Marketing Strategy

Running Head: MARKETING MANAGEMENT 0
Marketing
Management
(Student Name)

MARKETING MANAGEMENT 1
Executive Summary
Marketing strategy play a prominent role in the evolution of business or organization. Most of
the leading businesses lead in the marketplace with the help of effective marketing strategies.
One of the leading companies Whirlpool also has adopted effective marketing strategy that made
them successful in the global market in well-organized manner. Whirlpool offer variety of
products and services related to home appliance that is consider as the basic product for the
consumers. The increase demand in the market attracts maximum number of other companies
such as Samsung, Haier, and LG that created biggest competition to the business. The
corporation faces certain defies in competing their competitors. Therefore, it is required for the
company to focus on their current marketing approaches that can support them to improve their
overall recital of the business in effective and efficient manner.

MARKETING MANAGEMENT 2
Table of Contents
Executive Summary.........................................................................................................................1
Background of company..................................................................................................................3
Mission and Value Statement..........................................................................................................3
Mission.........................................................................................................................................3
Vision...........................................................................................................................................3
Slogan...........................................................................................................................................3
Role of brand in Marketing Strategy...............................................................................................3
Analysis of 5Cs................................................................................................................................4
Company......................................................................................................................................4
SWOT analysis.........................................................................................................................4
Customers.....................................................................................................................................4
Collaborations..............................................................................................................................4
Competitors..................................................................................................................................5
Context.........................................................................................................................................5
Collecting Information for 5Cs........................................................................................................6
Analysis demand of consumers....................................................................................................6
Competitor analysis......................................................................................................................6
Change in the context of business................................................................................................6
Role of collaborators....................................................................................................................6

MARKETING MANAGEMENT 3
Developing Marketing strategy.......................................................................................................7
Choice of target market................................................................................................................7
Value Proposition.........................................................................................................................7
Positioning Statement..................................................................................................................7
Justification..................................................................................................................................8
Recommended Marketing Mix........................................................................................................8
Justification..................................................................................................................................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................11