This assignment provides a comprehensive analysis of Farmers' Own milk products, including a product features matrix and competitive analysis matrix. The product features matrix evaluates the quality, taste, customer satisfaction, and other crucial factors of Farmers' Own milk products compared to those of its competitors. The competitive analysis matrix compares Farmers' Own with its competitors (Dairy Farmers, FARMDALE by ALDI, Coles, etc.) on the basis of marketing mix elements (product, price, place, and promotion). The results show that while Farmers' Own performs well in comparison to its competitors, ALDI FARMDALE is at the top position. This analysis provides insights into the market position and performance of Farmers' Own milk products and identifies areas for improvement.
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