Strategic Management Case Study 2022

Running head: STRATEGIC MANAGEMENT
Strategic Management
[Dairy Farmers]
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STRATEGIC MANAGEMENT1
Executive summary
The dairy industry has been serving humanity with milk and various dairy products. This study
does revolve around the same theme. The study has “Dairy Farmers” as the centre of
discussion. The study finds that “Dairy Farmers” is a reputed name in the Australian dairy
industry. Their core competencies such as working closely with farmers and customer
satisfaction have helped them survive the increasing market competition. However, the study
finds that the future growth of the firm can be in troubles. There is a need for increased strategy
making, and more investments into new technologies and R&D projects to retain significant
market shares. Moreover, the firm should look for opportunities in Asian markets. The study
recommends a few points of suggestions for its future strategic direction. These are:
1. Strategic planning is the necessity to protect productive agriculture
2. Preservation of water quality and quantity
3. Food, animal and people safety for the increased reputation of the dairy industry
4. Farmers should be able to avail necessary operations activities
5. Robust environmental management
6.

STRATEGIC MANAGEMENT2
Table of Contents
Introduction......................................................................................................................................3
Body.................................................................................................................................................4
External Environment Analysis...................................................................................................4
Internal Organisation Analysis....................................................................................................7
Conclusion and Recommendations................................................................................................10
Conclusion.................................................................................................................................10
Recommendations for the future strategic direction..................................................................10
References......................................................................................................................................12

STRATEGIC MANAGEMENT3
Introduction
Agribusiness is a firm operating in the agribusiness food-related sector of a country. An
agribusiness can have huge product and service lines depending on its internal capabilities, and
external business opportunities and challenges. This study also discusses an agribusiness
popularly branded as “Dairy Farmers” in Australia. The Dairy Farmers Pty Ltd. is a subsidiary
brand of Lion Dairy & Drinks. Lion Dairy & Drinks sells milk and other dairy products under
the Dairy Farmers brand. Dairy Farmers came to existence in 1900 with few Australian farmers
collaborated to serve pure milk to Australians (Dairyfarmers.com.au 2019). They formed
together with a co-operative firm named “The Dairy Farmers Co-operative Milk Co. Limited”.
Gradually in a few years, they went on to achieve many new milestones. They started to be
known as a brand of National Foods after when acquired by Japanese-owned food and Beverage
Company in 2008 (Dairyfarmers.com.au 2019).
Dairy Farmers brand is mainly popular for selling fresh milk in New South Wales and
Queensland. However, it sells UHT “long-life” milk across Australia. The list of products also
includes the likes of desserts, “Thick & Creamy” yoghurt, creams, buttermilk and custard. Dairy
Farmers were also producing the “Ski” yoghurt range until being acquired by National Foods.
With this acquisition, Fonterra purchased the “Ski” brand (Dairyfarmers.com.au 2019).
The main purpose of this task is to assess the external business environment for Dairy
Farmers as well as its internal organisation. Moreover, the study also gives a few points of
recommendations to Dairy Farmers for its future strategic direction.