Career Viewpoint for Marketing Manager: Personal Analysis, Action Plan, and CV

This report discusses personal analysis, career action plan, and curriculum vitae for becoming a marketing manager. It covers the skills and knowledge required for the job, such as leadership, technical, organizational, communication, and creative skills, as well as expertise in UX designing, SEO, and SME. The report also includes a career action plan with specific actions, resources, and time required for developing the necessary skills and knowledge. Finally, it provides a sample curriculum vitae for a marketing manager position.

MG410 Career Viewpoint

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Personal analysis..........................................................................................................................1
Career action plan........................................................................................................................2
Curriculum Vitae.........................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
A personal career perspectives or career viewpoint makes individual in order to set their career
goals as well as search most suitable job opportunity for themselves (Bradfield, Conwell and
Koch, 2018). Carer action plan help individual in order to make plan for their career
development by improving their skills, knowledge and experience in order to become more
effective for getting job in an organisation in better manner. This report is based on CW1 which
describes about the marketing manager in order to help individual to get best job opportunity.
Marketing manager help an organisation in order to manage their positioning and promotion of
brand, product and service of an organisation for increasing their sales. The main role of
marketing manager is attracting customers for buying offerings of an organisation. The report
includes personal analysis for analysing internal strengths and weaknesses of an individual. It
further covers career action plan for developing skills, knowledge and experience of an
individual. It also includes curriculum vitae of an individual for getting job opportunity for
marketing manager.
MAIN BODY
Personal analysis
Marketing managers helps in organising and managing marketing campaigns of an organisation
in order to increase awareness of their products and service (Kuang, 2019). As a marketing
manager I can effectively designing, managing and evaluating marketing campaigns of an
organisation to help in increasing the sales of an organisation. The skills that are required for
becoming a marketing manager of an organisation are leadership skills, technical skills,
organisational skills, communication skills and creative skills. The knowledge and expertise
which is required for me in order to become marketing manager in an organisation includes
expertise in UK designing skills as well as knowledge regarding SEO and SME. Leadership
skills help me in order to motivate employees to different department as well as implement
strategies for improving the productivity of a business. Technical skills make to understand about
the importance and use of technology which helps in promoting offerings of an organisation.
Organisational skills help me in organising different task in well manner in order to get better
result. Communication skills make me effective in order to communicate with colleagues,
employees, customers, suppliers and other person. Creative skills make me able in order to think
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more creative and innovative ideas for advertising products and service of an organisation in
better manner (Chen and Soto-Greene, 2020). Expertise in UX designing skills makes me to
develop appropriate layout design for attracting customers as well as increasing sales of an
organisation. The knowledge regarding search engine optimisation and search engine marketing
in order to help company to promote their product and service in online platform. By the
development of all these things I can become effective marketing manager in order to help
company in the promotion of their product and service in market for attraction more customers.
The skills and knowledge which I have strong and which I need to improve in order to become
marketing manager is describes in the form of my strengths and weaknesses are described below:
Strengths Weaknesses
 My organisational skill is strong which
helps me handle multiple tasks in better
manner.
 My creative skill is good as I can
effectively in order to create and
develop innovative ideas for promoting
goods and service in the market.
 I am expert in UX designing skills in
order to make effective page layouts for
the company in order to attract
customers.
 My leadership skill is not good in order
to motivate other individual for
achieving organisational goals.
 I want to improve my technical skill in
order to understand how to use new
technologies for increasing the sale of
an organisation.
 I lacking in communication skills in
order to communicate with other person
for encouraging them to make their
purchases.
 I also want to gain knowledge
regarding search engine optimisation
and search engine marketing in order to
make company top in every search
engine.
Career action plan
Career action plan help individual in order to define their goals for achieving success by
analysing their skills, knowledge and experience to develop them for meeting their goals
(Bencheva and Kostadinov, 2019). Action plan help me in order to identify the action which help
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in developing the skills and knowledge in which I am lacking for becoming marketing manager
in an organisation. It is important for me in order to make action plan which helps me in
knowing which skills and knowledge I want to improve or develop in order to effective for
marketing manager in an organisation. This will help me in promoting and goods and service of
an organisation in the market effectively. The skills and knowledge that I want to develop along
with the action; resources and time required for achieving them are described below:
Skills and
knowledge that
I want to
develop
Action required
for achieving
them
Resources and
support need to
develop them
How to measure
success in this
learning
Time required
Leadership
skills
By practice
discipline,
developing
situational
awareness,
inspiring others
as well as
resolving
conflicts I can
effectively
develop my
leadership skills.
Proper guidance
from expert
person, positive
attitude as well
as proper support
of my colleagues
are required in
order to develop
my leadership
skills.
By asking
feedbacks from
my colleagues I
can effectively
measure my
success for
developing this
skill.
4 Months
Technical skills For developing
technical skills I
need to read
technical books
and online
tutorials, taking
proper classes as
well as gaining
more knowledge
For developing
this I need
technical books,
online tutorial as
well as guidance
from experts.
By using many
technologies for
conducting
several tasks I
can measure my
success in this
learning.
7 Months
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about the new
technology.
Communication
skills
By properly
listening other,
more practices as
well as learning
vocabulary can
help me to
improve my
communication
skills in better
manner.
Books,
magazines,
online seminars
as well as
dictionary are
needed in order
to improve my
communication
skills.
By taking proper
response and
feedbacks from
others will help
me to measure
my success for
the improvement
of
communication
skills.
2 Months
Knowledge
regarding SEO
and SME
By publishing
relevant and
attractive
content, updating
content regularly
as well as
properly
knowing about
marketing
strategy of
competitors I can
increase my
knowledge
regarding search
engine
optimisation and
search marketing
engine.
Guidance from
expert, learning
module as well
as proper support
of my team
members I can
gain knowledge
related to search
engine
optimisation and
search marketing
engine.
By measuring
sales from search
engine
optimisation I
can measure my
success in this
learning.
5 Months
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Curriculum Vitae
Curriculum vitae refer to a document which is prepared by the individual in order to acquire job
opportunity for achieving success in their career (Hartung and Santilli, 2018). It is important for
every individual in order to prepare their curriculum vitae that describes about their experience,
knowledge and skills in order to get better job opportunity in their field. My curriculum vitae for
getting job opportunity as a marketing manager in an well-known organisation are described
below:
CURRICULUM VITAE
Xyz
Address- 123 sector 12 London street, England, UK
Contact no. 9658653201, 9874563201
OBJECTIVE
 To organise and manage the positioning and promotion of brand, product and service of
an organisation for attracting more customers towards it as well as help in increasing the
sales of an organisation.
EDUCATIONAL QUALIFICATION
 Master’s degree on Business administration and management from London University.
 Bachelor’s degree on Business administration and management from London University.
PROFESSIONAL QUALIFICATION
 Basic knowledge of computer
WORKING EXPERIENCE
 2 year experience as a marketing assistant in small retailing enterprise in London.
PERSONAL SKILLS
 Effective interpersonal and communication skills
 Better creativity and organisation skills
 Good technical and leadership skills
 Expert in UX designing skills
CONCLUSION
From the above mentioned report, it has been concluded that career viewpoints is important
for the individuals in order to set their career goals for getting success in their life. Personal
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analysis is important for the individual in order to knows about the skills and knowledge in
which they are good as well as in which their weak or lacking in order to get job opportunity in a
specific field. Career action plan helps individual in order to analyse the action and resources are
required to develop and improve their skills and knowledge for achieving their goals. Curriculum
vitae is the most important document for the individual that describes their personal information,
experience, qualification as well as skills that makes them effective in order to get best
opportunity in an well-known organisation.
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REFERENCES
Books and Journals:
Bradfield, G.M., Conwell, K. and Koch, L., 2018. Preparing for College & Career.
Kuang, F., 2019. Career progression workshop for the internationally educated. Career
Development Interventions for Social Justice: Addressing Needs across the Lifespan in
Educational, Community, and Employment Contexts, p.215.
Chen, S. and Soto-Greene, M., 2020. Professional and Career Development of Medical
Students. Handbook of Research on the Efficacy of Training Programs and Systems in
Medical Education, pp.305-326
Bencheva, N. and Kostadinov, N., 2019, September. Through STEM education and OER to
attract the girls in ICT career. In 2019 29th Annual Conference of the European
Association for Education in Electrical and Information Engineering (EAEEIE) (pp. 1-5).
IEEE.
Hartung, P.J. and Santilli, S., 2018. My career story: Description and initial validity
evidence. Journal of Career Assessment, 26(2), pp.308-321.
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