Career Research Report on Marketing Manager in Retail Industry

This report discusses the skills and knowledge required for a marketing manager in the retail industry. It also covers the primary and secondary data, general trends, and emerging job roles in the industry.

Module: (MG410) Career Viewpoint
CW1
Career research report
(Include your research industry or profession title here)
Date:

Executive Summary
Career planning is the important aspect which enables the individual to make the plan for future while
considering knowledge and skills to select certain profession. This report has discussed the specific profession
and industry which is being pursued by the individual, Following report aims to prepared the report which is
used for future decision-making process. Report also provides the description about the primary and secondary
data along with many factors that are currently trending in the industry. It also describes the skills and relevant
knowledge that is required for the specific profession, that enables the person to accomplish their career goals
and objectives.

INRODUCTION
Career research report refer as complete report which enables the individual to learn about specific
things for their career, so that they can proceed to consider certain job role Foroudi and et.al (2021). It is
complete report which enables the individual to select profession on the basis of their skills and knowledge
Morrison and Marcotte, (2019). Following report will cover the primary and secondary data for the study, aim
of the report is to analyse or understand the certain factors of the industry to select as profession. This report
will illustrate the general trends which will impact the chosen industry or profession, which usually lays out the
globalization impact and other technological aspects, it also covers the comments that are being asked by the
interviewer in order to conduct primary research. Moving on further it covers the skills and knowledge that is
being required for the job role. Further it will evaluate the identification of the vacancies and certain specific
questions which generally achieve with reflection.
For this report I chose the marketing profession and the selected industry is retail sector. Rationale behind
choosing this profession is that this particular career segment is dynamic and also allow me to increase my
knowledge and skills which is good for my successful career.
Methodology
As for completing the following study, both primary and secondary research will lay out. For laying out
the primary task which mainly involves the data from the open source communication in this certain questions
being asked by the interviewer to certain marketing manager of different retail organisation, so that they will
give the proper information about the job role, it will help in developing the strategies. As well as for the
secondary research themes have been made and for this thematic data analysis approach is used. Specific
themes are made which is listing below and covers the relevant information regarding subject.
Analysis:
Heading 1: General trends which will impact on my chosen profession/industry.
According to view of Wang and Sarkis, (2021) Retail sector is most demanding industry, where the market
environment is dynamic, Businesses are growing internationally in this job profession. There are major factors
which are impacting this industry are as follows.
Globalization impact over retail industry:
Globalization usually provides the better opportunities for the organization to expand their business in
international market. With this companies who are operating in developing countries have good access to the
economic flows and on technology or import, export market. As for the retail industry it is likely seen that
companies mostly looking for global expansion, as it allows the firm to specialize and to enhance the intensity
for R&D and for innovation Bilińska-Reformat and et.al (2019). Thus for this it is essential for the marketing
managing post to have good communication skills that will help in implementing marketing strategies in global
market. With this cross cultural communication also needed to interact with people in certain country’s market.
Technological advancement:
Emergence of new technologies in the market also developing opportunities for the innovation, as it
enables the firm to carry out any complex task in easy manner with maximum efficiency. Thus retail companies
are mostly depending on BIG data, Artificial intelligence to manage their data for making effective decisions.
Therefore, for working in this profession required to keep update the knowledge and skills, as for this it is

essential to have good knowledge in technologies so that it will be beneficial for the firm to meet the work place
requirement in order to fulfill the demand of customers.
Interviewer: According to you what are future trend can be seen in retail industry?
Interviewee: As per me future trends in the retail industry are Artificial intelligence, Internet of thing,
augmented reality and indoor positioning. All these technologies are likely seen to plays an crucial role in this
sector.
Interviewer: How would you manage workplace environment?
Interviewee: To timely organize certain task for the employees and to ensure participation of each employee
which helps in increasing communication which also helps in reducing the chances for the conflicts.
Interviewer: What strategy does your firm use to trained new employees?
Interviewee: To provide electronic documents for review, collects feedbacks and to place training resources at
one place and to use digital tool so that new candidates will understand and clears the training topic.
Heading 2: The skills / knowledge and experience required
As per the view of Komarek and et.al (2021) For marketing manager job post certain skills are required which
are effectual communication skills, decision making, time management, problem solving and business
management skills. These are the skill set which is mostly required for the manager in order to manage the work
place system and to makes the supportive and healthy work place environment for accomplishing desired goals.
Areas for knowledge and expertise are professional skills regarding industry which involves the leadership skill
Manzini Ceinar, Pacchi and Mariotti, (2020). Thus for this post all these skills and knowledge plays an
important role in order to communicate with the potential customer to provide solution for their problems.
Interviewer: According to you what relevant skills are required for marketing manager?
Interviewee: Cross cultural communication skills to converse with any background employee or also leadership
skill is required.
Interviewer: How manager respond to conflict among the team members?
Interviewee: By conversing with both parties and to train them about inclusive practices will help in resolving
conflicts.
Evaluation:
Heading 1: Identified vacancy from X profession/industry
Job advertisement
A leading Retail company X is looking for the candidate who have relevant skills and knowledge to fulfil the
requirement of our marketing managing job post.
Education:
Bachelor degree in management, marketing, diploma course in advertising and other marketing field.

Work experience:
Required 2 year experience in assistant marketing manager post in any recognised company.
1 year internship for marketing role.
Languages and skills:
Fluency in English language plus in regional language, must have better communication skills, time
management and leadership skills.
Remuneration:
Attractive remuneration package is awaiting for the right and talented candidate.
Heading 2: Why this job role is of interest to me
As per me this job provides me opportunity to grow my career, I have good interest in marketing
manager post, with this I will be able to communicate with different people also enable me to develop the sense
of responsibility which is good for my successful career. Beside connecting with customer marketing manager
directly contribute in company’s growth, and to manage the projects, implementing strategies helps in making
great decisions for career.
Heading 3: Relation to my potential choice of industry/profession
During academic lecture I always used to be interest in marketing as I always seen that this particular
section is demanding and plays a crucial role for the organisation. Thus for selecting retail industry to enhance
my knowledge in communicating with different people in market. Thus for this I used to practice
communication skills for aiming to interact with the customers.
Heading 4: Personal suitability for this position
As for the personal suitability it is required for me to desire for the lifelong learning, exceptional
communication skills and capability to think strategically. Thus vibrant personality is also suitable for this job
position. Therefore, it is also required to have great level of patience in dealing with critical situations so that it
will improve the work place environment which lead to increase the innovation chances.
Heading 5: New/emerging job role within this profession/industry
New and emerging hob role for the retail sector are sales related jobs, marketing, human resource,
finance and accounting jobs. Thus to grab the position in such I need to possess relevant knowledge and skills
as for marketing I must need to know the use of digital tools for product promotion.
Conclusion

From the above report it is concluded that career report helps in proceeding with suitable strategies in
order to grab the position which the individual aim for. This report has discussed the marketing manager
profession and retail industry, for this primary and secondary data has been described throughout the study. It
illustrated the globalization and technological factor that impacts the retail sector and the relevant skills and
knowledge that are required for the marketing manager job post. It further describe about the primary method
which include the question round between interviewer and interviewee. Moving on further it covers the job
advertisement and questions that lays out with the help of reflection.
References:
Bilińska-Reformat, K. and et.al 2019. Sustainable development concept and creation of innovative business
models by retail chains. International Journal of Retail & Distribution Management.
Foroudi, P. and et.al 2021. Intellectual evolution of social innovation: A bibliometric analysis and avenues for
future research trends. Industrial Marketing Management. 93. pp.446-465.
Komarek, A.M. and et.al 2021. Income, consumer preferences, and the future of livestock-derived food
demand. Global Environmental Change. 70. p.102343.
Manzini Ceinar, I., Pacchi, C. and Mariotti, I., 2020. Emerging work patterns and different territorial contexts:
Trends for the coworking sector in pandemic recovery. Professionalità studi, 2020(4), pp.134-159.
Morrison, G. and Marcotte, D., 2019. Looking to the future of commerce: Retail transformation as connected
consumers embrace smart homes and smart stores. Journal of Brand Strategy. 8(3). pp.241-249.
Wang, Y. and Sarkis, J., 2021. Emerging digitalisation technologies in freight transport and logistics: current
trends and future directions. Transportation Research Part E: Logistics and Transportation Review. 148.
p.102291.

Appendices:
(Appendices are expected and must include supporting research documents or snippets of relevant information
pertaining to your report content).