This report analyses the external environment of Museum of London using PESTEL analysis and provides recommendations to develop marketing strategies and sales. It discusses the political, legal, economic, social, technological and environmental factors affecting the museum. The report recommends market segmentation, online marketing, CRM strategies and market research to differentiate from competitors. It also recommends strengthening relationships with established business organizations and the government to address the funding issue after Brexit. Document type: Essay. Subject: Marketing. Course code: MARKETING 1. University: Not mentioned.