Netflix Business Model and Screen Sharing Multi-Viewer

Running head: MARKETING
Marketing
Name of the Student:
Name of the University:
Author’s Note:

2MARKETING
Question 1: Netflix business model
Target audience
Netflix usually goes for the psychographic division of the target market segmentation and makes
sure that they are meeting the needs of mainly three categories of customers
 The ones who are too busy to go out for the movies
 The movie buffs like the young adults and also the office goers who have a very limited
amount of time in their busy schedule but always love yow arch different kinds of
movies.
 The customers who are of utilitarian mindset and want to make sure that they are being
able to utilize the total value of their money
Value proposition
This is one of the most important platforms that provide access to a large number of
television shows to the audiences or the viewers. One of the highest advantages is that the views
can see the large and the wide range of personalized web series on Netflix at their own will. In
other words, the viewers can see a large number of shows (Williams and Williams 2017). The
viewers can watch the shows at their own will and from any place of their own will.

3MARKETING
Cost Of Revenue
Licencing Cost
Netflix has to bear a good amount of price so that they can keep on updating themselves
and make sure that all the audiences can see the shows. However to continue this wide range of
web series they have to abide by all the legal rules and regulations. T always have to bear with
the legal environment
Production cost
Netflix originals were introduced in the year 2013. This was a part of their marketing
strategy. This was mainly introduced by the company so that they can bear the high production
cost. They started producing the original Netflix content so that they can appeal to the tastes and
the preferences of their customers (Aversa, Haefliger and Reza 2017). Therefore this original
content has been very helpful in bringing about a huge number of customers towards the
subscription of Netflix.
Marketing cost
There is a huge competition that Netflix has to face from the well-known competitors like
Amazon, Hotstar, Hulu and many others. Therefore they have to keep on updating themselves
and make sure that they are being able to provide some unique advantages and facilities to their
customers that they are not getting by subscribing to any other competitive companies. Therefore
they have to bear the marketing cost to pay to the partners like the affiliates and the device
partners.