Difference between traditional and digital marketing with example from Netflix

Digital Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................4
1. Difference between traditional and digital marketing with example from netflix..................4
.........................................................................................................................................4
2. Explain customers touch points and the omnichannel nature of the customer journey of
Netflix subscriber........................................................................................................................5
3. Explain how Netflix use the analysis of data generated through digital ,marketing activity..6
4. Explain how analysis of data enable marketers to map this journey to improve company
performance and improve the customer experience....................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital marketing is marketing component that is used to advertise by using different
digital channels like social media, mobile app, search engine, website, email etc. With the help
of this companies can promote their brands, goods and services. Netflix is the company that is
selected in this report. It is a media service provider and production company and it was
established in 1997 (Diamond, 2019).
TASK
1. Difference between traditional and digital marketing with example from netflix.
Telemarking is a tradition way of straight conversation it works usually for sale not for
advertising. But vital interaction are there in digital marketing by building a closer, direct and
controlled connection with leads (Chaffey, 2019). (Susanto, 2017)
Traditional marketing Digital marketing
 It is old technique of marketing in
which promotion is to be done with the
help of Banner, Television, Broadcast,
Telephone, sponsorship and door to
door interaction. By taking sponsorship
for movies Netflix doing promotion.
 By using digital and electronic medium
such as ppc, seo, sem , web design,
content marketing, email marketing,
social media etc. promotion activity can
be perform. By giving advertisement in
Facebook, you tube, Instagram Netflix
can do promotion.
 It is less cost effective for example to
see movie in theatre more amount is to
pay in traditional marketing.
 It is more cost effective because Netflix
is comparatively less expensive as it
offers various movies or series at a
point of time.
 Interest, desire, decision and awareness
are traditional marketing phrase. It
attract less customer.
 Planning, sequel, content and
conversation are four phases of digital
marketing. As Netflix capture huge