Marketing Strategies of Hindustan Unilever Limited

This report evaluates the marketing strategies of Hindustan Unilever Limited (HUL) and compares them with its biggest rival Procter and Gamble. It discusses the modern marketing models used to analyze the strategies of HUL, its financial status, ethical and social analysis, and sustainability mission and vision. The report also covers the history of HUL, its portfolio of brands, and its pricing strategy. The target of HUL is to outreach every segment of consumers and to promote sustainable development.