Application of Marketing Theories: Apple, McDonald's, and Starbucks

Running head: MARKETING
Marketing
Name of the student
Name of the university
Author’s note

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MARKETING
Table of Contents
Introduction................................................................................................................................2
Application on theories..............................................................................................................2
Application on Apple.............................................................................................................2
Application on McDonald’s...................................................................................................4
Application on Starbucks.......................................................................................................6
Recommendation........................................................................................................................8
Recommendation for Apple...................................................................................................8
Recommendation for McDonald’s.........................................................................................9
Recommendation for Starbucks...........................................................................................10
Conclusion................................................................................................................................11
Bibliography.............................................................................................................................12

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MARKETING
Introduction
Application of proper marketing tools and techniques can help organisations to
achieve competitive advantage in the business world. According to Lovelock and Patterson
(2015), it is necessary for every marketer to understand the position of the business and at the
same time, ensure development of the business strategies are made which can help in gaining
the loyalty of the customers. The assignment focuses on the application theories that are
applied by three renowned companies for being successful in the market. The focus is on
companies like Apple, McDonald’s and Starbucks and the application of marketing theories
that lead to success within the organisations.
Application on theories
Application on Apple
The application of SWOT analysis, for the growth of market can be undertaken. The
reason for the application of the SWOT strategy for Apple is the fact that the company need
to understand the strengths and weakness that exist in the market it continues its practises. At
the same time, opportunities as well as threats that exist in the market can be analysed based
on which improvement of the market can be done. According to De Mooij (2018), the SWOT
analysis usually helps in understanding the internal capabilities that can be channelled for the
development of a company in the competitive market.
Strength
 Posses strong brand image
 Maintain rapid profits
Weakness
 High price
 Excessive dependence on sales
Opportunity Threat

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MARKETING
 High sales volume
 Development of new product line
 Excessive competition
 Imitation
Table: SWOT analysis of Apple
(Source: Apple.com 2019)
The analysis of the table that depicts the strength of Apple includes an understanding
of the strengths that the company possess. It is seen from the table that strong brand image of
Apple can help in the development of the marketing strategies in a rapid manner. Apple as a
brand is famous all over the world the application of the SWOT analysis can help in the
planning of the activities that can be used by Apple in the future (Apple.com 2019). As stated
by Chaffey and Ellis-Chadwick (2019) it can also help in the development and improvement
of rapid profits for the company, which can enhance the growth of the company as well as
venture into the development of a proper marketing strategy.
At the same time, weakness of the company can be accounted by the fact that it sets
high prices for the products. The reason for this being a weakness is that the middle-income
level customers cannot be able to purchase the products sold by the company (Apple.com
2019). In this regard, Tuten and Solomon (2017) pointed to the fact that Apple looses out on
a large number of customers since, most of the people in a society are among the middle or
lower income group. Hence, due to the high prices, the dependence of sales is which accounts
for the failure to segment the customers of the company (Apple.com 2019).
The opportunities that are possessed by Apple can be accounted to the fact that the
company can increase its sales volume if certain changes are made in the strategies of the
company (Apple.com 2019). Development of a new product line can help Apple to continue
with the manufacturing of new products and at the same time expand in foreign markets.
Thus, the opportunities gained can help Apple to continue its dominance in the business