Marketing: Food Truck International SWOT and PEST Analysis

Running head: MARKETING
Marketing
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1MARKETING
Introduction:
The report aims at providing an insight into marketing in relation to a company known as
Food Truck International (foodtrucksint.com, 2019). The company is a small business firm of
Canada that was introduced in the year 1998 and built innumerable trailers and food trucks. Food
Trucks International also specialized in custom fabrication and is known for the manufacture of
best trailers or trucks in the market. The food trucks have state of the art technology and are
made from quality raw materials. In fact, the products introduced by the company have been the
perfect blend of the innovation, imagination and efficiency. The products are primarily
manufactured for the entrepreneurs, school systems, universities, colleges, franchises and for
restaurant chains.
SWOT Analysis:
Strengths:
Food truck has the capability of moving to newer locations. These trucks have the capability of
generating revenue in different ways. Also, the owner of the food truck can drive in the
populated areas during the lunch, breakfast and the dinner hours (Mokhtar et al., 2017). Another
benefit of operation of a food truck lies in providing catering services that can generate huge
profit for the companies. Besides, the barriers to entry for the aspiring are lower for an aspiring
food truck entrepreneur.
Weaknesses:
Over past 10 years, there has been an explosion in the popularity of the food trucks (Myrick,
2016). Various television shows along with media remains dedicated towards the quality of the
fare put across by the business. Companies like Food Truck International however face

2MARKETING
substantial competitive issues. These trucks also face regulations based on the food service
business that needs to be addressed on the ongoing basis.
Opportunities
Despite the popularity, the opportunities put across by the food truck operators are limited
(Brynjolfsson & McAfee, 2014). It is often found that, well known food truck business
capitalizes on its established brand name through establishment of fixed location restaurant.
Most of the food truck owners look forward in expanding the focus of the business by acquiring
extra trucks that would be responsible for servicing the populated metropolitan area.
Threats
The sole threat faced by the food truck business has been the enduring competitive issues
(Sadgrove, 2016 ). Presently, there exists no law that can have a negative impact on the ways in
which the food truck business gets conducted. Therefore, it is vital for the owners of the food
trucks in effectively differentiating themselves in the target market. The presence of both
strength and a weakness determines that the cost of starting a food truck business is lower.
PESTAnalysis:
Political Factors:
The political factor often remains related to the nature and level of intervention of the national
and local government in the economic and the business environment. Government policies and
the governance systems play a key role in the objectives and nature of policies (Lipset 2013). As
far as the regulatory practices are concerned, Food Truck needs to manage the diverse
regulations of the various markets. In the last couple of years, operations and technology have
witnessed an enhanced regulatory scrutiny. The government also introduces changing policies
and so the food truck manufacturers need to prepare for such an eventuality by changing its