Marketing Mix Analysis of Red Bull and Lucozade Energy

Running head: MARKETING
Marketing
Name of the Student
Name of the University
Author Note

1MARKETING
Executive Summary:
The paper analyses the marketing mix of two renowned energy drinks brands named as Red
Bull and Lucozade Energy. The paper compares the target market, places, prices, promotional
strategies and products of the mentioned brands. In addition to this, the paper provides the
pictorial representations of the products the two brands. The paper also shares the information
regarding the market share or the profitability of the selected brands. The paper analyses
regarding the comparatively low pricing of the products of Red Bull and at the same time, it
also acknowledges the attractiveness of the packaging of the products of Lucozade Energy.

2MARKETING
Table of Contents
Introduction:...............................................................................................................................3
Target Market:............................................................................................................................4
Products:.....................................................................................................................................5
Prices:.........................................................................................................................................6
Places:........................................................................................................................................8
Promotion:..................................................................................................................................9
Conclusion:..............................................................................................................................10
References:...............................................................................................................................12

3MARKETING
Introduction:
The marketing mix is the summarized description of the products, prices, places and
the methods of the promotions that a particular company or brands apply in order to
effectively conduct the business operations of them (Huang and Sarigöllü 2014). The paper
is focused in the elaboration of the marketing mix of two different brands in the form of Red
Bull and Lucozade Energy. Apart from this, the paper compares the target market of
mentioned brands with the precise focus on the demographics of the customer base of the
mentioned brands. Apart from this, the paper provides a brief overview of the chosen brands.
Red Bull is one of the most renowned energy drink available in the modern business
world and the product is sold by the Red Bull GmbH (Redbull.com 2019). The mentioned
brand incorporates 20 different versions and that is one of the key factor responsible for the
generation of a revenue of 7391 million US dollars in the year 2017 (Redbull.com 2019).
(Information Courtesy: Statista.com 2019)