Branding: Nike's Marketing Strategies

Running head: MARKETING
Marketing
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Author’s Note

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MARKETING
Branding
The brand image that Nike has managed for itself includes a cultural dissemination
that helps in proclaiming athleticism, power and fitness. The attempt made by Nike to
improve its image corresponds to the brand image of the company (Nike.com 2019). It has
been seen that Nike pours a substantial amount in its advertising.
Advertising
As stated earlier, Nike pours millions of dollars in its advertisement. This is mainly
because the belief of the company is based on the improvement and visibility of the brand
image so that future growth and earning can be maintained at a steady rate (Nike.com 2019).
Business results by sector
As seen from the analysis, the different sectors of the company, that is the footwear,
apparel as well as the equipments has grown significantly and with variance in the market. In
2017, the sector has seen the best results in terms of its growth.
Figure 1: Results by sector

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MARKETING
(Source: Nike.com 2019)
Merge with Apple for customer service
The merging with Apple has provided Nike with an additional advantage of
improving its brand image. It has been seen that the launch of Watch Nike+ have paved the
way for the development of a vast customer service owing to the emergence of new
technology.
Stores for different shoes
Nike possesses stores for different types of shoes. For example, it has been reported
that House of Hoops by Foot Locker, provides premium sportswear gear for athletes. At the
same time, The Running Store in New York provides different types of running shoes for
common people as well as for athletes (Nike.com 2019).
Success stories
The success story of Nike can be traced back to the fact that the company provides
high quality shoes ever since its establishment. Competitors such as Addidas help in the
growth of the company.
Challenges
At the same time, some of the challenges faced by Nike can be associated with
maintaining the sustainability of the environment. At the same time, the prices offered by
Nike can be considered as a challenge for middle class people.
Nike technologies for customer service
Technologies applied by Nike can be associated with the development and application
of Watch Nike+. The launch of the new watch can be considered as a technical development