Marketing Strategy of Telstra Corporation Limited

Running Head: MARKETING 0
Marketing
student name
4/1/2019

MARKETING 1
Contents
Introduction......................................................................................................................................2
Overview..........................................................................................................................................3
Strategy evaluation..........................................................................................................................4
Competitive strategy of Telstra...................................................................................................4
Porters five force model...............................................................................................................4
Resource-based view...................................................................................................................6
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

MARKETING 2
Introduction
An organization needs to have a direction to work along, for which strategy of the company
plays an important role and it acts as successes or failure factor for a company. To achieve the
objective of a firm the strategy must be according to company’s vision mission, and objective. A
strategy is formulating a plan of action for an organization, designed to attain long-term goals of
a company. Strategy formulation of a company requires analyzing the external environment of a
company in which it is conducting business to analyze its market or competitive position and
evaluate the strategy accordingly (Chari & Feng, 2018). The report will include strategic
evaluation while considering two models for industry analysis and analyzing the competitive
position of Telstra Corporation Limited.

MARKETING 3
Overview
Telstra Corporation Limited is one of the largest telecommunication companies in Australia
which is responsible for operating and building telecommunication network and markets voice,
pay television, voice, pay television, internet access and some other services and products as well
(telstra, 2019). The company is headquartered in Melbourne serving a whole range of
communication products and services. The company is enabling to lead the market and compete
in the telecommunication market and is willing to enhance the customer experience while
simplifying the services and products, diminishes cost base and simplify the company’s
operations. Company’s strategy is based on the four major pillars for instance
 Radically simplify the services and products offering to the customers and elimination of
pain points for the customers while creating and providing digital experience to the
customers.
 Development of a standalone infrastructure unit of business in order to enhance the
performance and providing the future opportunity
 Structure simplification and simplifying the ways of employees to work in order to
empower the company’s staff and serve the clients well
 Portfolio management and industry-leading reduction of cost (Aksoy, 2018)
Considering the action taken by the company have included delivering market-leading customer
experience, an extension of network and gain 5G leadership ion the market, have achieved
employee engagement through the global high-performance norm. Moreover, the company is
looking forward to a new digital platform. From this it can be said that the company is moving
toward the vision of the company and the action was taken by the company are as per the