Challenges and Strategies for Overcoming Communication Barriers in Opening a Beach Resort in Sri Lanka

Marketing refers to a n activity and a process of
designing, interacting, sharing an d exchanging
offerings which have value for the consumer,
partners and community at large. Communication
play an effective role in the marketing of goods and
services (Lovelock and Patterson, 2015). This report
based on The Hotel Collection which is a chain of
hotels and resort and now going to open a brand
new beach resort in Sri Lanka. This assignment will
be discussed about the common challenges, barriers
and strategies for overcoming barriers of
communication.
Cultural barriers- the world is more globalised and
each business and firm may have people from different
parts of the world. This factor includes basic values of
society like dressing, religions, food, drinks, lifestyles,
behaviours and others according to the culture of that
nation. So these all factor generate barrier for the
business of The Hotel Collection.
Common challenges and barriers of effective
communication
There are various challenges and barriers that can
be faced by The Hotel Collection during the time
when it is opening brand new beach resort in Sri
Lanka. These barriers are as following:
Physical barriers- These barriers are most axiomatic
barriers to effective communication and related to
the environment and natural condition, workplace
issues, technological problems, temperatures of the
destination, poor lighting, poor machinery and
equipment and various others. In The Hotel
Collection, it is a barrier which generate issues
related to the destination of Sri Lanka where this
firm open its new branch.
Lack of plan- There are lack of planning within the
management of the company in context of the
location of Sri Lanka where the current issues is
arising related to terrorist attack. So this is another
barrier which is facing by the management of The
Hotel Collection.
Marketing Material
INTRODUCTION Resort in Sri Lanka