Comparison of Marketing Mix: Cadbury vs Nestle

Marketing Essentials
ACTIVITY 2

 Introduction
 Comparison of marketing mix
 Marketing plan
 Conclusion
 References
Table of Contents

Marketing mix refers to the set of procedures, strategies and tactics which
are used by the organisations for marketing their products and services in the
market. This is essential for the company in order to determine the various
aspects before launching or marketing new products in the market. Nestle is a
Swiss multinational company which deals in a same sector of Cadbury and
providing tough competition to each other. This presentation will cover
comparison of marketing mix of different organisation along with the
marketing plan.
Introduction

Comparison of marketing mix
Marketing mix can be defined as a set of tools or methods which are used by
organisations for promoting their brands or products in market. It mainly
depends on seven elements that are product, price, place, promotion, physical
evidence etc. This technique is used by company for updating the company
about existing offerings or policies so that relevant changes can be made for
competing the rivals in market. The elements are discussed on further slides.

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Comparison of both companies on the basis of Marketing mix is given as
below:
Factors Cadbury Nestle
Product Cadbury is a
renown firm and
have build its strong
presence across the
world. Company
offers various
confectionery
products like dairy
milk, Dinky
deckers, Bitsa
wispa, freddo etc.
Nestle is a multinational
corporation and also known
as world's largest food
company on the basis of
revenue. Offering of firm
includes Baby food, coffee,
dairy products, ice creams
etc. As company operates its
functions at large level then
they also make modifications
in existing products on
regular basis so that brand
image can be maintained in
market.

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Factors Cadbury Nestle
Price Price is also an essential
element of marketing mix
that supports the managers of
firm in capturing huge
market share and customer
base. Company believes in
low pricing method and
delivers products at low
prices as compared to others
due to which they have build
good brand image in the
mindset of customers. For
e.g. Price of a dairy milk
chocolate 100g is £2.00
Whereas, Nestle
provides quality
products at premium
rates. Prices of all
confectionery products
as compare to Cadbury
is high. For e.g.
company charges on
shreddies 80g of around
2.5 pounds.