Marketing Mix of Cadbury and Lindt: A Comparative Study

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Added on 2023/06/18

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This report compares the marketing mix of Cadbury and Lindt, two competitive confectionery and chocolate brands. It covers target markets, products, price, place and distribution, and promotions. The report concludes with suggestions for improving marketing mix strategies.

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Marketing Mix of Cadbury and Lindt: A Comparative Study

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