Assignment Marketing Essentials - EE Limited & Vodafon
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Added on 2020-01-23
Assignment Marketing Essentials - EE Limited & Vodafon
Added on 2020-01-23
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Marketing Essentials
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Covered in PPT.......................................................................................................................3TASK 2............................................................................................................................................3TASK 2a: Compare EE Limited with another competitor Vodafone....................................3Task 2b: Marketing Plan........................................................................................................6CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONIn the present era, marketing is important for every company in selling products.Marketing helps in creating the value which assist in satisfy the needs of consumers which helpsin improving the sales. Marketing is an action process which assists in selling products totargeted consumers (Babin and Zikmund, 2015). It helps the business entity in sustainingcompetitive advantage from the other competitors. Organisation has to use appropriate tool andtechniques for creating strong base of consumers and earning maximum revenue from theirrivals. Marketing mix is ratify by the firm which assist in providing the best quality merchandiseto their consumers. Marketing mix having different elements which include price, place, productand promotion. The present report is based upon EE Limited which is carrying out its operationin telecommunication industry. It focuses on different marketing strategies which help inincreasing sales and generating maximum profits. The below mentioned report emphasizes ondifferent marketing concept which succour the business entity in attaining the success (Basicelements of the marketing function, 2012). Moreover, it also explains the role of manager and theprocess which is used by him to improve the performance in the market which helps in attainingthe goals.TASK 1Covered in PPTTASK 2TASK 2a: Compare EE Limited with another competitor VodafoneMarketing mix is a combination of different variables which can be controlled bymembers of EE Limited which succour in attracting consumers so that they can purchase manyproducts and on the basis of that, they can increase sales of the firm. EE Limited and Vodafoneboth are using same elements of marketing mix which helps in carrying out proper functions aswell as operations (Al-Hasan, Thomas and Mansour, 2016). Along with this, it also aids in
providing e best and qualitative products to the consumers. The staff members have to provideservices according to the needs of consumer so that they can attain goals and objectives. ElementsEE LimitedVodafoneProductThe business entity has to offermany services which are related tofinancial as well as telecomservices. Firm have to providethose services which are highly indemand so that they can satisfyneeds of the consumer (Baker andSaren, 2016). Consumer getservices of this entity andcompany increasing its networksignal quality.Main aim of the enterprise is to assistthe consumers with the needs ofcommunication. Vodafone offers aswell as provide wide range of tariffs orservices like messaging, data servicesetc. which is targeted according todifferent consumers so that they cansatisfy needs of the consumers and bythat the company can increase theirsales and attain maximum profit. PriceIt is difficult for the business entityto set prices of products andservices. They have to provideservices to the consumers at areasonable price. The staffmembers can use pricing strategypolicy to gain market position andattain the success. To beat therivals in the market EE Limitedhave to introduce more features inthe services which assist inattracting the consumers.The products and services which areprovided by Vodafone are having highprice so every people cannot afford touse the services of business entity. Forattaining competitive advantage,Vodafone should ensure that theyshould provide high quality serviceswith high speed of data with the rangeof best network to the consumers sothat they can increase their sales andearn maximum profit. It offers post aswell as pre paid options with distincttariffs to customers so that they cansatisfy their requirements (Introductionof marketing essentials, 2016).Vodafone have to use the effectiveprice strategy which will helps in
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