The Role of Customers in Market
15 Pages5093 Words161 Views
Added on 2019-12-18
The Role of Customers in Market
Added on 2019-12-18
ShareRelated Documents
Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1A..................................................................................................................................................1B..................................................................................................................................................4CONCLUSION .............................................................................................................................10REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing essentials play a significant role in the success of each and every businessentity. Today business environment is too competitive which requires using appropriate andsuitable marketing essentials which can help to attain organisational goals and objectiveseffectively. Due to technological advancement and innovation, marketing essentials are alsoevolving and providing new opportunities for the growth and development in market. Mainobjective of marketing elements is to promote firm's product and services in the market whichcan help to increase their market share and profitability. This report is based on EE Ltd which isa leading and well known mobile network and internet service provider brand in the UnitedKingdom. They provide telecommunication and internet services to their approximately 30million customers in the country. Business unit has to understand the significance of marketingwhich can provide competitive advantage over its rival companies. EE limited was found in early2010 and today, it is one of the largest mobile network providers in the UK. Today, they provide4G services reaches 80% and their 3G services network reached 90% market. TASK 1Covered in PPTTASK 2A.Marketing mix is that tool which is used by every company or business organisation tohelp the marketing department to determine needs and wants of customers. Marketing mix is alsothe combination of variables which are controlled by company in order to attract customers topurchase the products and services. Elements of marketing mix are predominately associatedwith 7ps which is people, promotion, place, price, product, physical evidence and process.Vodafone is also the biggest company in mobile network operator who providestelecommunication products and services in all over the world. EE Ltd and Vodafone; both areusing the same elements of marketing to perform their functions well in the organisation and toprovide the high quality of services to customers. Both companies have to monitor theperformance of services which are provided to customers because needs of them are changingfrom time to time (Ogunmokun and Tang, 2012). Comparison of marketing mix in both the firmsis described as below:1
EE (Everything Everywhere) LimitedVodafoneProduct – EE Ltd offers many services tocustomers which are related to financial andtelecom services along with many more. Theproducts which are provided by this companyare internet services, data, texting services,etc. Organisation should provide thoseproducts and services only which are highlyin demand to satisfy the requirements ofcustomer needs.Place – The channel distribution of thiscompany is poor as compared to Vodafone.The network services are not provided inother countries that can improve their brandposition (Papasolomou and Melanthiou,2012). It also provide the services throughvarious modes of communication in domesticcountry. They use social media sites, retailoutlets, etc. to deliver the services. It isimportant for this company to open moretelecommunication stores to other countriesalso for increasing their customers andprofits. Promotion – This is an important techniquewhich is used by every company to attract alarge number of customers from differentareas. This telecom company is using varioustechniques like sales promotion, advertising,making strong relation with the public anddirect selling (Reynoso, 2013). While usingthese techniques, it also improves the brandProduct – The products are tangible andintangible. This company provides bothtangible and intangible products and services.It offers a wide range of services tocustomers which is messaging, data services,fixed line solution and many more. Main aimof this firm is to assist the customers withtheir communication needs. It orders to fulfilthe core needs of customers, Vodafone offersa wide range of tariff targeted to differentcustomers.Place – This is the largest mobile networkcompany in all over the world. Organisationhas more than 160 million subscribersthroughout the world. The cited organisationis providing their services in rural areas alsoto attract a large number of customers.Vodafone is trying continuously to improvetheir 3G and 4G services in rural as well as inurban areas also. The service centre of thiscompany is available everywhere so thatcustomers can purchase the products fromdirectly retail stores. If any customer ishaving the problem regarding Vodafonenetwork services then they can easily go tothe service centre.Promotion – This company use frequentlylocal name recognition to maintain thecustomer trusts and to reach in other areasalso. Vodafone advertises its brand value2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marketing Concepts Of Ee Lmitedlg...
|16
|4774
|89
Marketing Essentials- EE Limitedlg...
|18
|3781
|40
Marketing Objectives and Goals of EE limited | Reportlg...
|15
|5178
|86
The Role of Marketing Mix Strategylg...
|22
|6048
|152
Assignment Marketing Essentials - EE Limited & Vodafonlg...
|13
|4417
|476
(PDF) Understanding and Leading Change in Business | Assignmentlg...
|14
|4407
|171