Marketing Mix for Dove and Sure Deodorant

Marketing Mix for Dove and Sure Deodorant
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Marketing Mix for Dove and Sure Deodorant

Marketing Mix for Dove and Sure Deodorant
Executive summary
The article elaborates on the product, pricing and advertising strategies used by the
company to market their products in the society. Moreover, the aim of the report is to compare
and contrast the marketing mix of two brands named as Dove Deodorant for women and Sure
deodorant for women. Here, the information has been collected with the help of secondary data
collection method. The information has been collected from books, websites and past journals.
Theoretical frameworks have been used to make information more relevant to the course. Based
on the analysis, it was observed that both of the brands are having its own unique place in the
market. Sure is considered as people loving brand where people from each social class are
buying the product and has substantial market share in UK. Dove is considered as luxurious
brand with value added pricing, purchased by particular group people in the society. Both brands
are tremendously promoting their products online and offline. Sure has started giving more
emphasis on selling products online with an advent of digitalization. Both brands are
international brands. Dove and Sure, both are selling their products across the globe with similar
or different brand name. The Sure deodorant named as Rexona has developed an individual site
featuring its 40 products across 37 countries. On the other side, Dove has developed it
distribution channel in eighty countries.

Marketing Mix for Dove and Sure Deodorant
Content page
Executive summary.......................................................................................................................2
Content page...................................................................................................................................3
List of Figures................................................................................................................................4
Introduction....................................................................................................................................5
Report Findings.............................................................................................................................5
Comparison of Target market......................................................................................................5
Product.........................................................................................................................................7
Place.............................................................................................................................................7
Price.............................................................................................................................................8
Promotion....................................................................................................................................8
Conclusion and Recommendation................................................................................................9
References.....................................................................................................................................10
Appendix.......................................................................................................................................12

Marketing Mix for Dove and Sure Deodorant
List of Figures
Figure 1 Brands of Deodorants ranking in UK..............................................................................11
Figure 2 Levitt model product analysis.........................................................................................11
Figure 3 Pricing strategy................................................................................................................12
Figure 4 Brand Personality Aakar.................................................................................................12