Marketing Mix of Dove and Sure Deodorant

PRINCIPLES OF
MARKETING

Executive summary
Marketing known as the part of management, that identified and satisfied the need of
customer. Marketing mix included 4 p's that i.e. product, price, place and promotion provide
broad guidelines for putting the right product, at right price and right place. This report included
the marketing mix of two brand Dove deodorant and Sure deodorant. This report compared the
target market and 4 p’s of the both brand. This report used Levitt's model for identified the
stratification level of product. This report was showed that dove deodorant used a value added
pricing strategy. And sure deodorant charged moderate price for its product.

Table of Contents
Executive summary.....................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Target market...............................................................................................................................4
Product.........................................................................................................................................4
Place.............................................................................................................................................5
Pricing..........................................................................................................................................6
Promotion....................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8