Marketing mix of the H&M and Zara | Report
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Added on 2020-02-05
Marketing mix of the H&M and Zara | Report
Added on 2020-02-05
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Marketing Essentials
Table of ContentsIntroduction.................................................................................................................................................3P1 The key roles and responsibilities of the marketing function in relation to H&M.............................3P.2 the role of marketing in the current company..................................................................................4M1..........................................................................................................................................................6M2..........................................................................................................................................................6D1...........................................................................................................................................................6P3 Marketing mix of the H&M and Zara in the planning process...........................................................6M3 Different tactics used by ZARA and H&M to show how business is done.........................................9P4 Produce and evaluate a basic marketing plan for H&M. ...................................................................9M4 As a Marketing assistant tell evidence-based marketing plan for H&M.........................................11D2.Tell a strategic marketing for H&M.................................................................................................11Conclusion.................................................................................................................................................11
IntroductionMarketing essential having a great significant in the success of each and every businessorganization. Today the business is to complex and competitive which required an effective andappropriate marketing activities in order to attain their long term goals and objectives. themarketing essentials can help to identify new market opportunities and market for their businessso that they can provide a long term growth and business in an effective manner. The presentreport is based on the H&M which is one of the leading fashionable clothing brand in the UnitedKingdom(Shepherd2005). They provide wide range of products to its customers with the highquality and lower price. The main purpose of this report is to understand the role of marketingactivities and its impact on the business performance. P1 The key roles and responsibilities of the marketing function in relation to H&MMarketing function help to H&M company to performing research of market, preparingmarket plan and development of product and market, advertising and promotion, sale distributionand relation with public and give after sales service such as repairing. H&M marketing funtioninclude market planning, exchange function, product structure and development, productdistribution, grading, financing, risk taking, branding, consumer support and market information.And there is consider only seven main functions and these are distribution, financing, marketresearch, pricing, goods and service management, promotion and selling. Distribution includewho want to purchase them and company need to meet product to consumer is most important togain effective money, distribution as setting shop in right place where target people can purchaseor access company goods and services. Financing, it invest money to provide money. Findingmoney help of investment and loans is very important. Market research is about collecting thedata after utilize the data and convert important information. Market research help to identifycompany condition, competitors, strength, weakness, threat and opportunities. Help of researchcompany can compare many things of competitors information to his information and thencompany make effective plan to tackle its competitor products and services. Pricing is also mostimportant role of company because decide the right price for company product or service can becompetitive(Shepherd2005Whitlow,2012). If product price is too high than company lose theirconsumers but if product price is low than company can't able to earn profit and he will going into loss. Product management, when you explained the target market and decide the price ofcompany product and service, and target manage effectively. Company listening the consumers
and provide their needs and wants and help to their service and product up to date. Promotionhelp to attract the new consumer towards the company's product and services and coming backexist consumer. There are many online platform that help introduce company product and serviceto consumers and these social media sites are Facebook, Twitter, LinkedIn, Instagram and manymore social media sites available and promotion content is also mattered in to promotion ifcontent is not appropriate then consumer can't understand about company's product and service.Effective content help to explain about its products and services. Marketing research help toprovide information related to H&M consumers. And help to identify why people purchasingfrom you. Selling and market is closely linked and selling is part of seven marketing function.Selling is process which start after the explained the needs and wants of company consumer baseand able to react appropriate product and service. Transportation is help transport the companygoods or services. Identify shipping and storage technique for inventory items and transfercompany products has a direct impact on campaigns of marketing. Risk assessment and qualitycontrol is most important role for company. Risk assessment help to identify issues and problemsand find the right method to solve these issues and problems and risk assessment impact on thedirect sale of company's product and service. Quality control means how company product andservice work against the competitors(Chamorro-Mera, Miranda, and Rubio, 2014). Packagingand logo impact on consumer mind that help to identify product and service quality. Researchalso help the identify competitors weaknesses and strengths on behalf company product andservice. Marketing function important for getting word out, higher sales, company reputation andhealthy competition. Customers is most most important for all organization and business is basedon consumers. So these functions help to fulfil consumers needs and wants and withoutadvertisement and promotion consumer can't understand about company's product and servicesso promotion very important role in company success and future growth. P.2 the role of marketing in the current company.There is a huge scope and role of marketing in H&M. It means that marketing is presenteverywhere and has to be done every time a task is given. For any firm to be present in themarket there is a huge requirement of marketing. It is so because whenever a company's productis seen in the market then it has to vary from the current market simply because there is a hugerange of product in the market and if then product can't differ from other then it won't sellout(Berens, G., 2007).
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