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Marketing Mix Standardisation and Adaptation for Indian Market

   

Added on  2023-06-10

10 Pages723 Words211 Views
REPORT AND
PRESENTATION

Table of Contents
INTRODUCTION
To what extent should the different elements of the marketing mix be standardised or adapted for
Indian market.
Applying the Customer Based Brand Equity model
Applying the concept of integrated marketing communications (IMC) critically evaluate three
effective marketing communication methods
Critically assess how your company could measure its marketing success in this market and how it
could improve in the future
CONCLUSION
REFERENCES

INTRODUCTION
The current presentation justifies the extent to which the elements of the marketing mix should be
standardised and adopted by Ashanti marketing solutions limited in Indian market.
It outlines the customer based brand equity model and critically analyse how the brand may be
built and managed in the new market.
It explains the concept of integrated marketing communications and effective marketing
communication methods to incorporate within this market.

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