Marketing Mix

This presentation discusses the concept of marketing mix and its four elements - product, price, place, and promotion. It also highlights the promotional mix of Sainsbury, including traditional and modern marketing strategies. The AIDA model and the importance of marketing mix in business are also discussed.

MARKETING MIX

INTRODUCTION
Marketing mix is defined as the combination of different
tools and techniques which are used in order to attract the
target market and to increase the sales of the company. The
marketing mix includes four P’s that is product, price, place
and promotion. The product refers to as the substance in
which the company deals. Place refers to as the place from
where the company operates either a shop or any place. The
price refers to as the amount of money which the seller
expects in return of the product or services provided. The
promotion is defined as the techniques used to promote the
products in the market. The objective of using marketing
mix is that it increases the sales of the company as this mix
helps in taking effective and efficient decision relating to all
the elements of marketing mix. The present poster
highlights the promotional mix of Sainsbury.

PROMOTION MIX
The promotion is very necessary for the company to
become successful and retain the consumers for a long.
This is because of the reason that promotion is an activity
within which the company market its product and services
in the market among the target consumers. This is done
because of the reason that to spread the knowledge of the
goods within the consumers. This will attract more of the
consumers and as a result of this the sales of the company
will increase.
The promotional mix includes different types of marketing
strategies. The major strategies are traditional and modern
marketing strategies. The traditional includes the marketing
through advertisement, personal selling, sales promotion

DIFFERENCE WITH THE OTHER
All these techniques are better as compared with the other competitors. This is because of the reason that it uses
both the combination of the traditional and the modern techniques of promotion.

AIDA
Also, the marketing or promotion goes through some stages
which are described as AIDA. This includes the following:
Awareness- firstly the consumer is made aware of the product
or the services. This is necessary because of the customer not
knows what the product is they will not purchase it.
Interest- after the consumer is aware then the next is
developing interest of consumer in the products by listening
to them and their problems relating to the product or services.
Desire- the next is to develop a desire in the consumer so that
they buy the product. This desire is developed through
attractive advertising which captures the attention of the
consumers.
Action- this is the last stage where the consumer because of
their desire purchases the product or the services. This is
because of the reason that the desire insists the consumer to
purchase the goods or the services.

CONCLUSION
With the help of this poster it is concludes that
marketing mix plays a crucial role in business. This is
because of the reason that it includes all the major
elements that is price, place, product and promotion.

REFERENCES
Datta, H., Ailawadi, K.L. and Van Heerde, H.J., 2017.
How well does consumer-based brand equity align
with sales-based brand equity and marketing-mix
response?.
Journal of Marketing,
81(3), pp.1-20.
Wirtz, J. and Lovelock, C., 2016.
Services marketing.
World Scientific Publishing Company.