Marketing mix is the combination of tools and techniques used to attract the target market and increase sales. It includes four P's - product, price, place, and promotion. This article explores the importance of promotion in marketing, different marketing strategies, and the stages of consumer response. References are provided for further reading.

Learn about the marketing mix and its four P's - product, price, place, and promotion. Understand how it helps increase sales and attract the target market.

Marketing Mix: Tools and Techniques to Increase Sales

This presentation discusses the concept of marketing mix and its four elements - product, price, place, and promotion. It also highlights the promotional mix of Sainsbury, including traditional and modern marketing strategies. The AIDA model and the importance of marketing mix in business are also discussed.

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Marketing Mix: Tools and Techniques to Increase Sales

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