Marketing Mix

MARKETING MIX

INTRODUCTION
Marketing mix is defined as the combination of different
tools and techniques which are used in order to attract the
target market and to increase the sales of the company. The
marketing mix includes four P’s that is product, price, place
and promotion. The product refers to as the substance in
which the company deals. Place refers to as the place from
where the company operates either a shop or any place. The
price refers to as the amount of money which the seller
expects in return of the product or services provided. The
promotion is defined as the techniques used to promote the
products in the market. The objective of using marketing
mix is that it increases the sales of the company as this mix
helps in taking effective and efficient decision relating to all
the elements of marketing mix. The present poster
highlights the promotional mix of Sainsbury.

PROMOTION MIX
The promotion is very necessary for the company to
become successful and retain the consumers for a long.
This is because of the reason that promotion is an activity
within which the company market its product and services
in the market among the target consumers. This is done
because of the reason that to spread the knowledge of the
goods within the consumers. This will attract more of the
consumers and as a result of this the sales of the company
will increase.
The promotional mix includes different types of marketing
strategies. The major strategies are traditional and modern
marketing strategies. The traditional includes the marketing
through advertisement, personal selling, sales promotion