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Marketing Mix of Garnier

   

Added on  2020-10-05

1 Pages676 Words101 Views
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Marketing mix has been defined as set of tools, used by a particularorganisation to pursue is marketing objectives in targeted market.Garnier, is one of leading organisation with specific product lines fordifferent types of skin and culture. Moreover, to sustain and remaincompetitive in marketplace they are using various promotionalstrategies as online marketing, print media and so on.PROMOTION STRATEGYPromotion refers to raising customer awareness of a particularproduct brand, generating sales, creating brand loyalty etc. It is one ofbasic elements of marketing mix. The promotion strategy of Garnierare as follows:Word of mouth: Garnier always adopt most attractivetechniques of promotion that directly impact on customer mindset. Itsloyal customer are biggest source of promotion who create wetnessand publicity about is product through word of mouth.Professional models: It also spend huge amount budget overtelevision and internet advertisement which employing professionalmodels, actors and skin specialist.Print Media: Garnier promotes itself through print mediaincluding newspaper, popular magazines like Femina. To attract theattention of trendy and young generation.PROMOTIONAL TOOLSOnline marketing: Garnier is also promoting its product on social media and online shoppingapps. It also runs YouTube channel which creates and circulates promotional videos andcampaigns of company to its viewers across worldwide.From the above discussion it has been concluded that promotion marketing strategy issomething that constantly evolves adapting to changing marketing conditions. Garnier hasoutcome with different promotional strategies such as word of mouth, print media, professionalmodels and online marketing. These strategies are continuously evaluated to attract customerwho are concerned about their skin as well trendy and young generation. However, thesestrategies change the aspect of business to maintain its product quality. Further, focusing onhigh level of customer stratification from its product and services.PORTFOLIOINTRODUCTION
Marketing Mix of Garnier_1

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