Importance of Marketing in Walmart

MARKETING
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EXECUTIVE SUMMARY
 From the report it has summarised that marketing is important strategy for all organisation
which is used to attract many people by informing and attracting people through different
sources of marketing. Without marketing it become impossible for management to run their
business by selling their products. Marketing is the way of introducing new product and
services in business market and increase the organisational profitability. This report is based
on Walmart organisation which is food retail company in UK providing variety of food and
products to customers and helps to increase the organisational profitability. this report will
help to increase understanding about how marketing mix strategy help business to increase
their brand image and satisfy customers.

TABLE OF CONTENT
Executive Summary
Introduction
Organisations current situation
Marketing mix helps Walmart in
improving growth and market share
Conclusion
Reference
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INTRODUCTION
Marketing is the selling term which is used by management in order to run a business and
increase profitability. The manager of business organization should adopted different types of
planning and strategy that can uses to attracts the people and encourage them to buy the products
and services. Marketing is the study and knowledge of market where people are living and they
have different demand and needs regarding products and services. The manager of organization
is playing important role as analysis the market, conduct market research and gather number of
information so productivity and profitability can be maintain effectively. This also helps to create
a good relationships between people and employer by maintaining proper communication and
satisfying them by providing different types of product.

ORGANISATION CURRENT SITUATION
Walmart is American multinational food retailing corporation that was established in 1962 by
Sam Walton for the purpose of providing different types of products. This is larger size
organization that is operating business at large place and maintaining good performance in
competitive market. This organization is selling the product at best retail processes that attracts
people and encourage them to buy the products and services. Current such organization is facing
problems of lack of customers due to having competitor in market and lack of marketing plan
that can help to inform people. Therefore, a strong strategy and marketing plan is prepared by
management that helps to attain the business goals in certain period of time. From the research
analysis and secondary collected data it has defined that manage should make plan and strategy
in order to grow the organization and capture high market share. The main object of organization
is to attracts large number of customers by informing, strategy and marketing plan that influence
people to buy products and services.

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MARKETING MIX HELPS
WALMART IN IMPROVING
GROWTH AND MARKET
SHARE Marketing mix refers as set of action, strategy, tactics and planning that uses
to promote the products and services. This is the simplest form of
organization which is used to attracts and providing different types product
as per customer needs that helps to maintain the good position of business in
competitive market and increases growth as well as market share. In other
words, marketing mix is all about putting the right product at right place, at
right time so competitive benefits can be take by organization in order to
make profits. If organization is using marketing mix properly then it can
improve organizational growth and market share by influencing people.