Nestle Marketing Analysis 2022

MARKETING
NESTLE
EXECUTIVE SUMMARY
There are many problems with each of the company either its small or big company. Nestle has
also many problems like child labor issue. It includes child labor in cocoa production, because of the

MARKETING
poverty and need of schools, abuse of child labor law and enslaved children. Senior management or the
company persons can solve these problems by introducing nestle supplier code, monitoring all the
participants in its deliver sequence and set clearer labor standards, provide special training to deal with
the child labor problem. There are many other problems like raw materials and ethical and boycott issue.
These can also be solved very easily through import inventories from other regions as all regions is not
having the same demographic factors. Boycott can also be avoided by some small recommendations like
increase of the product quality, improvement of advertising strategies and fulfillment with the worldwide
code.
Contents
EXECUTIVE SUMMARY................................................................................................ 2
INTRODUCTION........................................................................................................... 4

MARKETING
ANALYSES OF THE EXTERNAL ENVIRONMENT..............................................................4
ANALYSIS OF INTERNAL DEPARTMENT........................................................................5
SWOT ANALYSIS OF NESTLE......................................................................................... 5
CONCLUSION............................................................................................................... 6
Bibliography............................................................................................................... 7
INTRODUCTION
Nestle is one of the biggest successful company which is dealing with food and beverages
section. They include baby food, bottled water, breakfast cereals, coffee, ice-creams, dairy products and
pet foods etc. Nestle is very much popular for their ultimate tastes and quality. In this, particular report we
are covering the PESTLE factors that are impacting on the organization, company information, profile,
business portfolio and moreover SWOT analysis of Nescafe with a detailed version. There are many key
issues with or within the company like Child labor, raw materials etc. We have given the
recommendations for each of the issue arisen. Company is always focusing and having a target of great