Strategic Marketing Plan for Nestle

Strategic marketing
Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
Q.1. Analysation of macro trend environment on the basis of PESTLE analysis and
presentation of threat as well as opportunities along with their impact.....................................1
Q.2. Diversification of market segment.......................................................................................4
Q.3. Internal analysis with application of McKinsey's 7S framework........................................5
TASK 2............................................................................................................................................6
Q.4. SWOT Analysis of Nestle....................................................................................................6
Q.5. Explain SMART Objectives of organisation.......................................................................7
Q.6. Explain the manner how opportunities are grasp and threat are tackle...............................8
Q.7. 7 P's of Marketing are explain in detail in below mention points as these are as follow....8
CONCLUSION................................................................................................................................9
REFERENCE...................................................................................................................................9

INTRODUCTION
In strategic marketing plan various steps are to be perform in first step goals and
objectives are set up secondly internal as well as outside factors are to be analyse. In next step
product planning is to be done. The main purpose of the assignment is to prepare and analyse the
market plan so that organisation can easily achieve the objectives by implementing the plan.
Then implement the plan in a systematic manner and at last performance is analysed. Marketing
plan is futuristic approach according to Philip Kotler and it is made for long term. (Abratt,
2018)The company that was selected in this report is Nestle. In terms of other metrics and
revenue it is in the largest position in food industry in the world. It deal with various product like
breakfast cereal, confectionery, dairy product, baby food, bottle water, ice creams, medical food,
snacks, frozen food, pet foods etc. The reason to select this organisation is that it is fast growing
and most reputed company so it is to be choose. It have various famous Brands like magii, kit
kat, smarties, nescafe. It is the largest food and beverage company. The main mission of Nestle is
to provide good food for good life by providing best tasting and nutritious items in huge varieties
of food and beverage categories. Vision of Nestle is “To be leading, nutritious, competitive,
health and wellness Company improve shareholders value by being preferred employer,
corporate citizen, preferred supplier with promote selling preferred product” (Mission & Vision
of Nestle. 2019). Due to COVID 19 many challenges are face by the organisation. Finding the
way of sourcing raw material and packaging are the main problem that was faced by the
company. Threat of new entrants is the major challenge face because competitor provide similar
product at low prices as compare to nestle. High prices of raw food is another challenge as due to
increase in price of raw food produce the cost of production of nestle is also increase. By this
price of nestle product increase that tends to decrease the demand of that item as it makes
negative impact on sales also. Other challenges are, manage and survive in the situation of
scarcity of water.
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TASK1
Q.1. Analysation of macro trend environment on the basis of PESTLE analysis and presentation
of threat as well as opportunities along with their impact.
Macro environment is the condition that exist in the economy as a whole, rather than in a
particular region. Various element are included in the environment are money policy, gross
domestic product, inflation, spending, fiscal policy etc. (Baker, 2016)
Macro include different forces that are explain in detail in below mention point as these
are as follows:
Political factor: It includes different elements like tax policy, regulation and
deregulation trend, level of corruption, change in political environment etc. Tax rate in UK is
high as high penal provisions are attracted if there is any default created related to payment of
taxation so it is a great threat that was faced by nestle (Nguyen, 2016).
Threat: Rapid change in tax rate is the most common threat face by Nestle. Due to high
taxation rate large part of revenue are paid as tax to government. By paying tax on time with
deducting proper amount as according to rate nestle avoid penal attraction. It also create good
image of company because company does not play a role of defaulter in tax payment manner.
Economic factor: It include stage of business cycle, inflation, Gross domestic product,
exchange rate, interest rate, unemployment rate, economic growth etc. (Chanavat, 2017)
Threat: Due to high inflation rate in UK, cost of product increase because raw material
are available at high prices so ultimately finished product become costly. It is great threat that
was face by nestle because due to high prices people try to avoid to purchase costly product and
diversify towards low cost competitors product. It makes negative impact on sales as well as on
profitability also. To survive in the market, unnecessary expenses are deleted by nestle so that
they can reduce ultimate cost and attract large customers.
Social factor:It is related to age distribution, cultural barrier, lifestyle attitude, safety
emphasise and population growth rate (Vellas, 2016) .
Opportunities: As nestle supply their products in many different countries in different
stores so it require large human assets so that organisation work in proper flow. As huge
employees work under one roof, so ideas and views of persons of different religion and culture
are exchange and taken to make smart strategy for business expansion because every person has
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