Sustainable Tourism Marketing Practices
Added on 2020-03-16
16 Pages2826 Words117 Views
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Running head: MARKETING OF ELECTRIC CARMarketing of Electrical CarName of the Student:Name of the University:Author Note:
1MARKETING OF ELECTRIC CARExecutive Summary:Electric car is a revolutionary product of the automobile industry, which combinestechnology and sustainability. The market is aimed at the upper class customers, whichgenerates high revenue. The industry has presence of big competitors like Nissan, Tesla andChevrolet. The paper studies the marketing strategies of electric car in the Australian market.
2MARKETING OF ELECTRIC CARTable of ContentsExecutive Summary:..................................................................................................................1Introduction:...............................................................................................................................41. Current situation:....................................................................................................................4Background of sustainable offering:..........................................................................................4Environmental analysis:.........................................................................................................4Market and customer analysis:...............................................................................................52. Objectives:..............................................................................................................................6Financial objectives:...............................................................................................................6Marketing objectives:.............................................................................................................6Other Stakeholder objectives:................................................................................................6SMART analysis of the objectives:........................................................................................63. Target market:........................................................................................................................74. Marketing strategies:..............................................................................................................84.1 Positioning:......................................................................................................................84.2. Product/offering:.............................................................................................................9Nature of the offer:.............................................................................................................9Level:..................................................................................................................................9Type:......................................................................................................................................9Unique selling Proposition (USP) or sustainable competitive advantage (CSA):.............9Existing Brand Perceptions:...............................................................................................9
3MARKETING OF ELECTRIC CARRecommendations:.................................................................................................................94.2. Optional additional product:.........................................................................................104.2.2 Process:...................................................................................................................104.2.3 Physical evidence:...................................................................................................104.3 Price:..............................................................................................................................104.4 Placement:......................................................................................................................104.4 Promotion:......................................................................................................................115. Marketing implementation:..................................................................................................116. Budget:.................................................................................................................................117. Evaluation and Control:.......................................................................................................12Conclusion:..............................................................................................................................13References:...........................................................................................................................14
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