Types of Social Presence

MARKETING OF MERLO
COFFEE THROUGH SOCIAL
MEDIA PRESENCE
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Introduction
In the age of rapid globalization, social media
presence of business organizations have emerged to
be an essential marketing tool that helps the
organization to increase the engagement of their
targeted customers as well as their awareness
(Constantinides, 2014).Introduction
In the age of rapid globalization, social media
presence of business organizations have emerged to
be an essential marketing tool that helps the
organization to increase the engagement of their
targeted customers as well as their awareness
(Constantinides, 2014).Social Media Presence
The company uses the marketing
strategy of positive social media
presence through various social media
platforms as well as their official website
(Twitter.com, 2020).
Social Media Presence
The company uses the marketing
strategy of positive social media
presence through various social media
platforms as well as their official website
(Twitter.com, 2020).Overview of the Company
Merlo Coffee was established more than
27 years ago with the mission of
providing the customers with freshly
roasted coffee, served with passion
(Merlo.com.au, 2020). The company
maintains the sourcing of the highest
quality of coffee beans from the world.
The company also makes use of highly
trained and skilled employees who are
capable of satisfying the needs and
requirements of the customers efficiently.
Overview of the Company
Merlo Coffee was established more than
27 years ago with the mission of
providing the customers with freshly
roasted coffee, served with passion
(Merlo.com.au, 2020). The company
maintains the sourcing of the highest
quality of coffee beans from the world.
The company also makes use of highly
trained and skilled employees who are
capable of satisfying the needs and
requirements of the customers efficiently.

FacebookFacebook
1Instagram
Instagram
2Twitter
Twitter
3Official Website
Official Website
4Types of Social Presence Used
Following are the social media networks used by Merlo Coffee for its marketing purposes:
Types of Social Presence Used
Following are the social media networks used by Merlo Coffee for its marketing purposes: