Marketing Plan of Marriott International

MARKETING OFFICER IN
HOSPITALITY

Contents
Introduction................................................................................................................................2
Mission and business objectives of Marriott International........................................................2
Marketing Mix (7Ps)..................................................................................................................2
Marketing plan...........................................................................................................................3
Internal Analysis........................................................................................................................4
External Analysis.......................................................................................................................4
Segmentation and positioning....................................................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................7

Introduction
This report brings out a discussion on marketing plan of Marriott. The hotel chain is an
American diversified tourism and hospitality organisation that can manage and also
franchisee a huge portfolio of hotels with relation to lodging facilities. The main objective of
Marriott International is to serve the customers and its premium class clients with best quality
services. In order to represent marketing plan of the company, the report presents marketing
mix of the company consists of seven factors such as product, price, place, promotion,
physical evidence, process, and people (Konson, 2013).
Mission and business objectives of Marriott International
Marriott aims as one of world`s leading hotel that has been offering best services in the
hospitality sector. With an aim to reach out maximum guest, the hotel avails those guests
with secure environment with high service qualities. The believe remains to be most
important by putting people at first, embracing changes, pursuing excellence, acting, serving
the world and integrity. The main aim of Marriott is to believe that hotel and hospitality
businesses must focus on questions raised but the customers by focusing on social media
strategy. The company uses twitter in order to solve several questions of customers and share
news and data regarding their hotel (Marriott, 2018).
Marketing Mix (7Ps)
Marketing mix Marriott hotel Hilton hotel
Product Marriott operates near to 30
hotels that belongs to classic
Premium, classic long stays,
and classic select and
distinctive premium. Most of
Hilton hotel has crafted its
rooms with advanced
amenities. It also serves as an
end solution for any type of
meetings. The hotel provides

other hotels are Aloft Hotels,
Le Meridian, Fairfield,
courtyard, Renaissance, and
delta hotels (Konson, 2013).
The company ensures the
offering of personalised with
premium services to serve
esteemed guests. Hotel
services have been furnished
and equipped with various
amenities such as telephone,
free newspaper, telephone,
and comfortable. The hotel
has numerous diversified
options that will be available
to meet various food interests.
Marriott often entered a
partnership deal and
successfully entered in the
business of cruise (Marriott,
2018).
member with extreme
exclusiveness discounts.
Price The hotel is a multinational
organisation, which targets
corporates, families, upper
class, and premium travellers
The hotel continues to
maintain its reputation and
high quality facilities as it
adopts premium pricing for