Marketing Plan for Hilton Hotel

Marketing Plan

Table of Contents
INTRODUCTION...........................................................................................................................3
LO2..................................................................................................................................................3
Comparison between two organization on the basis on marketing Mix ................................3
LO3..................................................................................................................................................5
Develop and Evaluate A basic marketing plan..........................................................................5
CONCLUSION ...............................................................................................................................6
REFERNECSS.................................................................................................................................8

INTRODUCTION
A marketing plan is a comprehensive document or blueprint that outlines the advertising
and marketing efforts for the coming year (Dias And et.al., 2019). It describes the business
activities involved in accomplishing specific marketing objectives within a set time frame.
This report will cover the case study of the Hilton London Olympia and compare the
marketing mix of the Hotel Hilton and Marriott Hotel. It will also make a proper marketing plan
for the Hilton hotel.
Hilton and Marriott – Marketing Mix
Hotel Hilton and Hotel Marriott are two top international that provide luxury Hospitality
industry and they have From a customer point of view, there is not much difference in terms of
products and services, both brands being perceived as luxury brands. However, the marketing
mix identifies differences between their products in terms of........ as seen below.
Basis Hotel Hilton Hotel Marriott
Product Hotel Hilton provides luxury services
to its customers and this hotel has a
chain of hotels with the Deluxe
Rooms, bars, and restaurants. Rooms
in a Hotels are crafted with the
modern diligence and advance
amenities. Food in the hotel are one
of the best Hospitality Delight for the
guest
Identify unique selling points for both,
Hilton and Marriott, eventually for
each or some of their brands. Try to
identify differences in facilities,
customer service policy.
Marriott International is top leading
luxury Hotel in the Hospitality industry
(Ahmed., 2016). They provide luxury
services to their customers such as
Longing services, premium room
services Etc.
Price
In here you
This hotel provides offer varied
experiences from the mid-scale to the
The price of the rooms depends on the
guest. They can reduce the price by