This report provides information about the marketing plan developed for the Notpla Company (formerly known as Skipping Rocks Lab.) to sustain the Australian market. Comprehensive approach is given taking into account every aspects of the business factors. The report highlights the PESTEL analysis, competitor analysis and SWOT analysis done on the company. It has discussed the various marketing strategies and campaign evaluation. Furthermore it provides the Budget allocation for the project. A deep analysis on the customer segment is also hereby provided.