Strategic Marketing Plan for Notpla Company and its Product Ooho

Marketing management/
MRKT20052

Marketing management 1
Executive summary
In the current era, every company makes need to make the strategic marketing plan that is
essential for them Notpla company. The purpose of report is to conduct strategic marketing plan
for Notpla Company whose product is Ooho, which is available in the market. The planning
requires the analysis of the external as well as internal environment, which has done with support
of PESTLE analysis, SWOT analysis, and Competitors analysis. The findings show that the
business has wide range of opportunities in market. There is lack of threats and competitors for
business in \ market. Along with this, the customer analysis has been conducted which shows is
based on STP tool.
The findings shows that potential customers of company include youth and adults who would
like to make the purchase of product for their environment even on the high prices. The problem
statement has been identified which is lack of awareness about the product in market, high prices
and lack of network for distribution of product.
Furthermore, the findings include the objectives and marketing mix strategies related to Notpla
Company. Further, the evaluations of the campaign include in report with appropriate allocation
of the budget related to the promotional budget.

Marketing management 2
Contents
Introduction......................................................................................................................................4
Company and its product & services...........................................................................................4
Situation analysis.............................................................................................................................6
PESTLE analysis.........................................................................................................................6
SWOT analysis............................................................................................................................8
Strengths..................................................................................................................................8
Weaknesses..............................................................................................................................9
Opportunities...........................................................................................................................9
Threats.....................................................................................................................................9
Competitor’s analysis....................................................................................................................10
Customer analysis..........................................................................................................................10
Segmentation.............................................................................................................................10
Targeting....................................................................................................................................11
Positioning.................................................................................................................................11
Problem statement.........................................................................................................................11
Objectives......................................................................................................................................12
Marketing mix strategy..................................................................................................................12
Campaign evaluation.....................................................................................................................13
Budget allocation...........................................................................................................................14

Marketing management 3
Conclusion.....................................................................................................................................15
Reference.......................................................................................................................................16