Marketing Plan for Aldi: Strategies and Approaches

Marketing

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
TASK 2............................................................................................................................................1
P3 Comparing ways organisations apply the marketing mix......................................................1
Evaluating strategies and tactical approaches to the marketing mix...........................................4
TASK 3............................................................................................................................................5
P4 Producing a marketing plan for an organisation that meets marketing objectives.................5
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................14
Online............................................................................................................................................15

INTRODUCTION
Marketing is important aspects which used by organization for the purpose of promoting its
products and services. For each organization it is important to have marketing strategy that allow
company to concentrate its limited resources and perform well by managing all functions and
activities (Ali, 2020). This can be explained as long term planning of business goals that
formulates by management for managing all functions and organizational task. If company is not
able to use marketing function, then it will be challenging situation to grow or run business
continuously. To understand about marketing and its importance at the workplace Aldi has been
taken that is common brand of two German family owned discount super market chains with
more than 10,000 stores in 20 countries. The management of such organization understand the
needs of their customers and provide products accordingly which supports to develop
organizational productivity. The report covers comparison of ways in which organization use
marketing mix element, and development of media plan to support market campaign.
MAIN BODY
TASK 2
P3 Comparing ways organisations apply the marketing mix.
Marketing mix is the combination of various element that used by organization for the
purpose of running their business and influencing number of customers. This is the foundation
model for each business where all task needs to be complete and manage functions. The
marketing mix is used by management for providing range of products in changing environment
and supports to develop organizational productivity (Aramburu, and Pescador, 2019). The
marketing mix between Aldi and Lidl is defined below:
Basis Meaning Aldi Lidl
Product
This means a
product or services
which is being
produces as per
customer demand
and changing
Aldi is the providing
affordable food products that
are of same quality as it
sourced products direct from
suppliers that can help to
attracts number of customers
Lidl have four different kind of
strategic business units which is
using various food products.
The brands have different
product in different segments
those includes chocolates,
1