BSBMKG414 - Undertake marketing activities
Added on 2020-05-04
9 Pages1743 Words49 Views
MARKETING INFORMATIONMARKETING INFORMATION Name of the StudentName of the UniversityAuthor Note© Aspire Training & ConsultingPage 1 of 9Document date: August 2015[BSBMKG414Undertake marketing activities]..................................................................................................[student name]..........................................................[id]....................................[date]..................
MARKETING INFORMATIONExecutive Summary:The purpose of the report is to present the importance of the marketing activities and marketing plan for the new product launch of the company BizOps Enterprise. The method isbased on the marketing activity plan for the new product. The result of the report shows that the importance of the marketing plan and activities signifies the effective promotion of the product. © Aspire Training & ConsultingPage 2 of 9Document date: August 2015[BSBMKG414Undertake marketing activities]..................................................................................................[student name]..........................................................[id]....................................[date]..................
MARKETING INFORMATIONTable of ContentsIntroduction:.................................................................................................................................................4Research Marketing Information:.................................................................................................................4Research Concept:..................................................................................................................................4Importance of Marketing Plan, Policies and Procedures:........................................................................4Need for Marketing Activities:..................................................................................................................5Importance of Marketing Plan, Policies and Procedures of BizOps:........................................................5Market Segmentation:.............................................................................................................................6Demand Forecasting:..............................................................................................................................6Plan Marketing Activities:.............................................................................................................................6Information Gathering:.............................................................................................................................6Structure of the Marketing Plan Document:.............................................................................................7Documentation Steps:.............................................................................................................................7Approval:.................................................................................................................................................8Resource Identification Planning:............................................................................................................8Implement Marketing Activates:...................................................................................................................9Assigning Responsibilities:......................................................................................................................9Monitoring Marketing Activities:...............................................................................................................9Conclusion:..................................................................................................................................................9Reference:.................................................................................................................................................10© Aspire Training & ConsultingPage 3 of 9Document date: August 2015[BSBMKG414Undertake marketing activities]..................................................................................................[student name]..........................................................[id]....................................[date]..................
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