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Documenting Marketing Plan: A Framework for Success

   

Added on  2019-09-23

17 Pages4669 Words416 Views
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MARKETINGAND MANAGEMENT
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Table of ContentsIntroduction......................................................................................................................................1Task 1...............................................................................................................................................1Conduct research into current marketing environment for BizOps’s new product range...........1Task 2...............................................................................................................................................3List all the marketing activities to meet the needs of the target market.......................................3Task 3...............................................................................................................................................6Prepare a Gantt chart to schedule all the tasks and activities.......................................................6Task 4...............................................................................................................................................9Record all aspects of the marketing activity................................................................................9Task 5.............................................................................................................................................11Covered in PPT..........................................................................................................................11Conclusion.....................................................................................................................................11References......................................................................................................................................12
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INTRODUCTIONMarketing is the process that includes range of activities categorizing from productpromotion to distribution. At the time of launching any new product in the market place, it isvital for the business entities to conduct market research so that information about market andcompetitors can be identified (Baker, 2014). The present research study has been made onBizOps which is involved in delivering innovative and high quality exclusive products to thecustomers. The organization is a leading manufacturer and retailer of exclusive products whichrenders speedy and personalized services. BizOps has come up with an exclusive product “workboots” that needs to be suitably promoted; hence in the current study, marketing plan is beingdeveloped for the same. Thus, in this respect marketing environment analysis is being carried outto effectively promote the new product of BizOps. Lastly, in the study Gantt chart is beingprepared to schedule all the activities of marketing plan. TASK 1Conduct research into current marketing environment for BizOps’s new product range a) Marketing environment Since, BizOps is expanding its current online product range; therefore at the initial stageit is vital for the business entity to conduct the market research so that external factors that couldimpact the business can be identified (Kerr & Patti, 2015). BizOps has been operating businessin Australian marketplace which is world’s 13th largest economy. There are several factors in themacro environment that will affect the decisions of BizOps such as changes in tax rate, newlaws, trade barriers and changes in governmental policies. Apart from this, it is identified thatpolitical scenario of Australia has been changing because of government intervention ineconomic activities. While launching work boots in the market place, BizOps needs to getpermission from the state and judicial executive (Baker & Saren, 2016). The country has an open and transparent legal framework which states that businessentities need to consider all the laws developed for business management. The economiccondition of the country seems to be stable; therefore this can assist BizOps to launch work bootsin successful manner. Apart from this, this will also drive the customers to develop theirpurchase intent for work boots (Meffert, 2013). The economic growth rates of Australia are1
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higher than in most OECD countries and currently its GDP is higher than to UK, Germany,France and US. However, on the other hand changes in social trends can impact on the demandfor work boots. Since, the product is useful for working class people; therefore BizOps needs tofocus on that age group only. New technologies create new products and new processes; hence this reduces cost,improves quality and leads to innovation (Möller & Parvinen, 2015). Thus, with the help oftechnological factors, BizOps can get more chances of success and growth in upcoming years.Technological development of BizOps can also benefit the consumers while getting advancedproduct like work boots. New product always assists the business entity to grab the attention ofmaximum number of customers; therefore this might aid BizOps to get support from Australiangovernment as well. Legal environment of the business is also stable because BizOps follows allthe regulatory aspects (Šimberová, 2014). This also helps the business to stabilize its position incompetitive market place. While launching work boots in the market place, it is essential for BizOps to considerenvironmental aspects into account so that to get maximum support from the community. Thus,in this respect BizOps has been emphasizing on The Environment Protection Act 1974 whichensures that business activities and actions are eco-friendly in nature (Foxall, 2014). BizOps hasadopted several new measures for the purpose of protecting and conserving the environment indifferent ways. This helps in getting maximum support from the society and as a result, businessexperiences huge success in different grounds. Most of the time it becomes crucial for thebusiness entity to avoid existing business practices especially to protect the environment (Iyer,Xiao, Sharma & Nicholson, 2015). b) Current marketing mix to promote work bootsThe elements of marketing mix are essential to be included in the process of promotionbecause through that only, value of the product can be encouraged. Moreover, with the help ofall these elements, BizOps can grab the attention of customers on maximum range (Sheth &Sisodia, 2015). The description of all the elements are being discussed in the below section:Product: The main product of BizOps that is to be launched through this marketing planis “work boots” which is useful for the audience for several purposes. The product can be2
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