Marketing Plan for Cadbury | Report

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 The key roles and responsibilities of the marketing functions..............................................1
P2 How roles and responsibilities of marketing relate to the organisation.................................4
TASK 2............................................................................................................................................6
P3 Compare the ways that different organisation apply marketing mix to planning process.....6
TASK 3..........................................................................................................................................10
P4 Produce and Evaluate a marketing plan for an organisation................................................10
CONCLUSION..............................................................................................................................13
REFRENCES.................................................................................................................................14

INTRODUCTION
Marketing play crucial role in the modern business firms as it is an effective tool which
support in understanding of market situations, customers demand, building good relations, drive
appropriate market strategy and provide best quality to the consumer so that long term benefits
can be achieved. Marketing is a set of activity where buy and sale of goods and services in the
marketplace. It is an essentials for the firm as they can create awareness among targeted
audiences with the helps of effective marketing and also adopt several tools or technique to
accomplish specific goals or objectives in better manner (Desai, 2013). This report is based on
CADBURY firm which is British multinational company. It deals in confectionery products
including Dairy Milk Chocolates, Roses selection box, The Creme Egg, Cookies and many more.
This assignment will explain the key roles and responsibilities of marketing functions. It also
define that how roles are interrelate with an organisation. In this report explain the comparison of
ways which different firms that apply marketing mix to the planning process for the purpose of
achieving set goals or business objectives. It will produce a basic marketing plan for the
company.
TASK 1
P1 The key roles and responsibilities of the marketing functions
Marketing is the process in which defined various activities such as manufacturing,
selling, delivering and buying of specific goods or services. It is very helpful tool for every firm
as they can increase their sales volumes by creating awareness among people in an effective
manner (Durmaz, 2011). In this consider the management process which helps in managing
business operations. This is an effective tool that company usually adopt for analysing market
situations, conditions, customers demand for particular products, their purchasing behaviours,
competitors and many more by proper research so that company make better decisions regarding
manufacturing of goods or services for satisfying consumer needs or wants as well as meet their
desired expectations.
Marketing department play several roles and responsibilities for developing the business
organisation as they always focus on find best opportunities and grab so that set goals or targets
can be achieved. CADBURY is one the most popular confectionery brand that always bring new
ideas and make variety of flavour or different tastes of products to provide best experience to the
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customers. Marketing functions is very helpful because it play vital role in the firm by having
various roles and responsibilities including marketing plan, conduct research or survey, planning
and developing of products, uses of promotional tools, customers services and relations, sales
process and financing. There are defined some environmental factors that have major impact on
marketing such as combination of internal and external that affects on the sales of company
products.
Internal included owners, employees, material and machines that can be effects on the
business operations as arises conflicts, barriers or created problems inside of firm. Therefore,
effective strategies must be formed within an organisation to resolve issues or problems (Forte,
2012). External factors involved demographic, economic, social cultural and technological that
affect business from outside. So that company consider all these forces while making marketing
decisions.
Functions of marketing: Strategy: This is the major function of marketing in the firm as they have to consider for
formulating plan and create appropriate strategies to achieve business goals or targets.
Marketing department take responsibility to increase growth of the firm among
competitors as well as build reputations through effective strategies (Clow and James,
2013). These are very beneficial for developing business as there are lots of competitors
available in the market who focused on adopting better strategies and achieve competitive
advantages in more appropriate way. Therefore, it can be said that strategies must be
formulated in better manner for attaining targets of the firm. Research: This is an another important tool that support in analysing or examining
particular market. Marketing department have responsibility to conduct survey or
research and gather information regarding demands, needs and wants of customers,
competitors, current trends of market so that best opportunities can be identified and grab
those to get succeed (Fazlollahtabar and Aghasi, 2012). This method helps in
understanding the particular needs or market and target audience and make appropriate
products or services to satisfy customers needs for the purpose of achieving growth and
long term success. Product development: In this defined that marketing department is responsible for
finding needs or requirement to modify existing products or develop new products in the
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